Market Insights Advertising & Media Sports

Baseball - Worldwide

Worldwide

Revenue in the Baseball market is projected to reach €12.40bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.69%, resulting in a projected market volume of €15.59bn by 2029.
In global comparison, most revenue will be generated in the United States (€9,145.00m in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to €45.09 in 2024.
In the Baseball market, the number of users is expected to amount to 306.1m users by 2029.
User penetration in the Baseball market will be at 3.5% in 2024.

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Analyst Opinion

The Baseball market in the Sports market worldwide has been experiencing modest growth, influenced by the rising popularity of digital technologies, increasing consumer interest in health, and the convenience of online services. However, slow growth can be attributed to factors such as limited media coverage, high ticket prices, and a decline in merchandise sales due to the pandemic.

Customer preferences: As sports and entertainment continue to intersect, the popularity of fantasy baseball continues to rise among fans. With the rise of digital streaming services, more fans are able to access live games and follow their favorite teams and players. This trend also highlights the increasing desire for interactive experiences, as fans can now actively participate in managing their own virtual teams and competing with others. This has led to a demand for more advanced statistics and data usage, as fans look to gain a competitive edge in their fantasy leagues.

Trends in the market: In recent years, there has been a major shift in the worldwide baseball market towards a more data-driven approach. Advanced analytics and technology, such as motion tracking and player tracking systems, are becoming increasingly integrated into training and player evaluation. This trend is being driven by the success of data-driven teams such as the Houston Astros and the Los Angeles Dodgers. It has significant implications for industry stakeholders, as it has the potential to improve team performance and decision-making. Additionally, it could lead to an increased demand for skilled analysts and developers in the baseball market.

Local special circumstances: In the Baseball Market within the Sports Market, the United States dominates the industry due to its long-standing history and cultural love for the sport. Other markets are starting to gain momentum, such as Japan and South Korea, where baseball is also popular. Local factors in these markets, such as government support and cultural traditions, heavily influence the popularity and growth of the sport. In Japan, baseball has been a staple professional sport for decades, with highly dedicated fan bases and a strong youth development system. In South Korea, the sport has gained popularity due to the success of their professional teams on the international stage. Moreover, the increasing global reach of the Major League Baseball (MLB) has also contributed to the growth of the Baseball Market, with teams playing games in countries like Mexico, Puerto Rico, and Australia. These international games provide opportunities for local players to showcase their skills and attract more fans to the sport.

Underlying macroeconomic factors: The global baseball market is heavily influenced by macroeconomic factors such as consumer spending, disposable income, and corporate investments. In countries with a strong economy and high levels of disposable income, there is typically a higher demand for baseball products, leading to a larger market size. Additionally, fiscal policies, such as tax incentives for businesses in the sports industry, can also impact the growth of the baseball market. Furthermore, global economic trends, such as trade agreements and currency fluctuations, can have a significant impact on the production and distribution of baseball products, especially for countries heavily reliant on imports and exports. Overall, a stable and growing economy is key for the success of the baseball market worldwide.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.