Market Insights Advertising & Media Sports

American Football - Sweden

Sweden

Revenue in the American Football market is projected to reach €1.96m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.16%, resulting in a projected market volume of €2.29m by 2029.
In global comparison, most revenue will be generated in the United States (€23,960.00m in 2024).
The average revenue per user (ARPU) in the American Football market is projected to amount to €7.03 in 2024.
In the American Football market, the number of users is expected to amount to 314.3k users by 2029.
User penetration in the American Football market will be at 2.6% in 2024.

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Analyst Opinion

The American Football market in Sweden has seen a minimal growth rate due to factors such as lack of popularity compared to other sports, limited media coverage, and low consumer awareness. However, increasing investment in marketing campaigns and partnerships with popular sports brands could drive growth in the American Football Merchandise and Ticket Sales sub-markets.

Customer preferences: Consumers in both Sweden and the American Football Market are increasingly prioritizing sustainability and ethical practices when it comes to sports apparel and equipment. This has led to a rise in demand for eco-friendly and ethically-sourced products in both markets. Furthermore, there has been a shift towards more inclusive and diverse marketing campaigns, as consumers are becoming more vocal about the importance of representation and social responsibility in sports. This trend is resonating particularly strongly with younger generations who have a strong interest in social and environmental issues.

Trends in the market: In Sweden, the American Football Market is experiencing an increase in popularity, with more young people participating in the sport. This trend is largely attributed to the growing interest in American culture and the growing presence of American Football leagues in Europe. In the United States, there is a growing trend towards incorporating technology into the sport, with the use of wearable technology to track performance and enhance training methods. This trend is also being seen in Sweden, with teams investing in technology to improve their players performance. This shows a growing influence of technology in the American Football market and its potential impact on the industry as a whole. Additionally, there is a focus on creating more inclusive and diverse teams, highlighting the importance of social issues and representation in the sport. These trends indicate a shift towards a more modern and globalized American Football market in both Sweden and the United States. This could potentially open up new market opportunities for industry stakeholders, as well as foster a more inclusive and diverse community within the sport.

Local special circumstances: In Sweden, the popularity of American football is heavily influenced by the countrys long-standing love for ice hockey, which shares many similarities with the sport. This has led to a strong fanbase and demand for American football merchandise, particularly in the winter months when ice hockey is not in season. In the U.S., however, American football is deeply ingrained in the countrys history and cultural identity, making it the most popular sport in the nation. This has resulted in a highly competitive professional league and a multi-billion dollar industry centered around the sport. Furthermore, with strict rules and regulations in place, the American football market in the U.S. is driven by player safety and welfare, setting it apart from other Sports markets around the world.

Underlying macroeconomic factors: The American Football Market within the Sports Market is heavily influenced by macroeconomic factors such as consumer spending, government support, and economic stability. Countries with strong economies and high levels of consumer spending are more likely to have a thriving American Football Market, while regions with economic challenges and limited support may have a smaller market. Additionally, fiscal policies, such as tax incentives for sports teams and funding for new stadiums, can impact the growth and success of the American Football Market. Global economic trends and the overall health of the national economy can also have a significant impact on the market, as they affect consumer confidence and disposable income, which in turn influence demand for American Football products and services.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.