Market Insights Advertising & Media Media

Cinema - Thailand

Thailand

In Thailand, revenue in the Cinema market is projected to reach €87.00m in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 5.85%, resulting in a projected market volume of €115.60m by 2029.
The number of viewers in Thailand's Cinema market is expected to amount to 6.2m users by 2029.
User penetration in Thailand will be 7.3% in 2024 and is expected to hit 8.7% by 2029.
The average revenue per viewer in Thailand is expected to amount to €16.62.
In global comparison, most revenue will be generated the United States (€19,250.00m in 2024).
Thailand's cinema market is experiencing a resurgence, driven by a growing appetite for local storytelling and an influx of international productions.

Key regions: Europe, France, Asia, United Kingdom, Germany

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Analyst Opinion

The Cinema market in Thailand has experienced significant growth in recent years, driven by changing customer preferences and favorable local circumstances.

Customer preferences: Thai consumers have shown a growing preference for the cinema experience, which has contributed to the development of the market. Going to the movies has become a popular activity among Thai people, especially among the younger population. The availability of a wide range of movie genres, including local and international films, has attracted a diverse audience. Additionally, the increasing popularity of 3D and IMAX screenings has enhanced the cinema experience and further attracted customers.

Trends in the market: One of the key trends in the Thai cinema market is the rise of multiplex theaters. These modern, state-of-the-art theaters offer multiple screens and a variety of amenities such as comfortable seating, advanced audiovisual technology, and food and beverage options. Multiplex theaters have become the preferred choice for moviegoers due to their convenience and enhanced viewing experience. Another trend in the market is the growth of online ticket booking platforms. Thai consumers are increasingly using online platforms to book their movie tickets, as it offers convenience and allows them to secure their seats in advance. This trend has been further accelerated by the COVID-19 pandemic, as online ticket booking provides a contactless and safer option for moviegoers.

Local special circumstances: Thailand's vibrant film industry has played a significant role in the development of the cinema market. The country has a rich cinematic tradition and has produced several critically acclaimed films that have gained international recognition. This has created a strong local demand for Thai films, leading to the establishment of a robust domestic film industry. The success of Thai films has not only contributed to the growth of the local cinema market but has also attracted international filmmakers to collaborate with Thai production companies.

Underlying macroeconomic factors: Thailand's growing middle class and rising disposable incomes have played a crucial role in the development of the cinema market. As people have more disposable income, they are willing to spend on leisure activities such as going to the movies. Additionally, the government's efforts to promote tourism have also had a positive impact on the cinema market. The influx of tourists has increased the demand for entertainment options, including movie theaters. In conclusion, the Cinema market in Thailand has experienced significant growth due to changing customer preferences, the rise of multiplex theaters, the growth of online ticket booking platforms, the vibrant local film industry, and favorable macroeconomic factors. As the market continues to evolve, it is expected to attract more investment and innovation, further enhancing the cinema experience for Thai consumers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.