Market Insights Advertising & Media Media

Cinema - South Korea

South Korea

In South Korea, revenue in the Cinema market is projected to reach €2,288.00m in 2024.
This revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 3.26%, which will result in a projected market volume of €2,686.00m by 2029.
By 2029, the number of viewers in the Cinema market in South Korea is expected to amount to 35.8m users.
User penetration in this market will be 64.1% in 2024, with expectations to increase to 69.7% by 2029.
The average revenue per viewer in South Korea is anticipated to amount to €68.97.
In a global context, the most revenue will be generated the United States, with an expected total of €19,450.00m in 2024.
In South Korea, the cinema market is increasingly embracing diverse storytelling, reflecting the nation's cultural dynamism and global cinematic influence.

Key regions: Europe, France, Asia, United Kingdom, Germany

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Analyst Opinion

The Cinema market in South Korea has seen significant growth and development in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in South Korea have shifted towards a more immersive and experiential cinema experience. Moviegoers are increasingly seeking out theaters that offer high-quality sound systems, comfortable seating, and advanced technology such as 3D and IMAX. This preference for a premium cinema experience has led to the rise of luxury theaters and multiplexes in major cities across the country. Trends in the market have also played a key role in the development of the Cinema market in South Korea. One notable trend is the increasing popularity of Korean films both domestically and internationally. South Korean cinema has gained a strong reputation for its unique storytelling, innovative filmmaking techniques, and talented actors. This has led to a growing demand for Korean films, resulting in increased box office revenues and a boost to the overall cinema market. Another trend in the market is the rise of online ticketing platforms and mobile applications. Moviegoers in South Korea now have the convenience of booking tickets online, choosing their preferred seats, and even pre-ordering snacks. This digital transformation has not only made the ticketing process more efficient but has also enhanced the overall cinema-going experience for customers. Local special circumstances have also contributed to the growth of the Cinema market in South Korea. The government has implemented various policies and incentives to support the film industry, including tax breaks for film production companies and subsidies for cinema construction. These initiatives have encouraged investment in the industry and have helped create a favorable environment for the development of the cinema market. Underlying macroeconomic factors have also played a significant role in the growth of the Cinema market in South Korea. The country's strong economic growth, rising disposable incomes, and increasing urbanization have all contributed to the growing demand for entertainment and leisure activities, including cinema. As more people have the means to spend on leisure activities, the cinema market has experienced a surge in ticket sales and box office revenues. In conclusion, the Cinema market in South Korea has experienced significant growth and development in recent years. Changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors have all contributed to this growth. As the market continues to evolve, it is expected to see further advancements and innovations that cater to the evolving needs and preferences of moviegoers in South Korea.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.