Market Insights Advertising & Media Media Cinema

Cinema Concessions - Asia

Asia

In Asia, revenue in the Cinema Concessions market market is projected to reach €12.09bn in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 4.23%, leading to a projected market volume of €14.87bn by 2029.
In the Cinema Concessions market market withAsia, the number of viewers is anticipated to reach 1.1bn users by 2029.
User penetration in Asia will be 21.2% in 2024 and is forecasted to increase to 23.8% by 2029.
The average revenue per viewer in this region is expected to be €12.53.
In global comparison, the majority of revenue will be generated the United States, which is expected to generate €9,166.00m in 2024.
In Asia, cinema concessions are increasingly embracing health-conscious options, reflecting a growing consumer preference for nutritious snacks over traditional fare.

Key regions: Germany, Europe, United States, China, United Kingdom

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Analyst Opinion

The Cinema Concessions market in Asia is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Cinema Concessions market in Asia have shifted towards more diverse and premium offerings. Customers are increasingly seeking unique and immersive experiences when visiting cinemas, and this has led to a rise in demand for a wider range of concession products. Traditional options such as popcorn and soft drinks are still popular, but there is also a growing demand for gourmet snacks, specialty beverages, and healthier options. Additionally, customers are willing to pay a premium for high-quality and exclusive food and beverage offerings, further driving the development of the market. Trends in the market reflect the changing preferences of customers and the need for cinemas to differentiate themselves from competitors. One prominent trend is the integration of technology into the concession experience. Many cinemas in Asia are adopting self-service kiosks and mobile apps to streamline the ordering and payment process, providing convenience and efficiency for customers. Another trend is the collaboration between cinemas and popular food and beverage brands to create co-branded concession products. This not only enhances the overall cinema experience but also leverages the brand loyalty and recognition of well-known food and beverage companies. Local special circumstances in Asia also contribute to the development of the Cinema Concessions market. In countries like China and India, where the cinema industry is experiencing rapid growth, there is a large and diverse consumer base that presents opportunities for concession vendors. The increasing urbanization and rising disposable incomes in these countries have led to a growing middle class with more leisure spending power. Furthermore, the popularity of local and regional cuisines in Asia has influenced the types of concession products offered in cinemas. Cinemas are incorporating local flavors and ingredients into their menus to cater to the tastes and preferences of the local population. Underlying macroeconomic factors, such as economic growth and urbanization, play a significant role in the development of the Cinema Concessions market in Asia. As economies in the region continue to grow, more people have the means to spend on entertainment and leisure activities, including going to the movies. The increasing urbanization also contributes to the growth of the market, as urban areas tend to have a higher concentration of cinemas and a larger consumer base. Additionally, the rise of the middle class in Asia has resulted in a shift in consumer behavior, with a greater emphasis on experiences and quality products, including cinema concessions. Overall, the Cinema Concessions market in Asia is experiencing growth and development driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The market is evolving to meet the demands of customers who seek diverse and premium offerings, while also incorporating technology and collaborating with popular food and beverage brands. The local special circumstances in Asia, such as the growing middle class and the popularity of local cuisines, further contribute to the development of the market. With the continued economic growth and urbanization in the region, the Cinema Concessions market in Asia is expected to continue its upward trajectory.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.