Market Insights Advertising & Media Media Cinema

Box Office - Asia

Asia

Revenue in the Box Office market market in Asia is projected to reach €15.36bn in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 8.24%, leading to a projected market volume of €22.82bn by 2029.
In the Box Office market market withAsia, the number of viewers is anticipated to reach 1.1bn users by 2029.
User penetration in Asia will be 21.2% in 2024 and is expected to increase to 23.8% by 2029.
The average revenue per viewer in this region is expected to be €15.93.
In a global context, the highest revenue will be generated the United States, which is projected to achieve €9,402.00m in 2024.
In Asia, India’s box office is experiencing a resurgence as audiences increasingly favor local content over international films, reflecting a shift in cultural preferences.

Key regions: South Korea, United Kingdom, Germany, United States, Europe

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Analyst Opinion

The Box Office market in Asia has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Asia have played a crucial role in the growth of the Box Office market. Asian audiences have shown a strong preference for local content, particularly in countries like China, Japan, and South Korea. This preference for local films has resulted in a surge in domestic productions, leading to increased box office revenue. Additionally, Asian audiences have also demonstrated a growing interest in Hollywood blockbusters, contributing to the overall growth of the market. Trends in the market have further fueled the growth of the Box Office industry in Asia. One notable trend is the rise of the Chinese film market. China has emerged as one of the largest film markets in the world, with a rapidly growing middle class and an increasing number of cinema screens. The Chinese government has also implemented policies to support the domestic film industry, leading to a boost in local productions and box office revenue. Another trend is the increasing popularity of digital platforms for film distribution. Streaming services and online ticketing platforms have gained traction in Asia, providing audiences with convenient access to a wide range of films. This has contributed to the overall growth of the Box Office market by expanding the reach of films beyond traditional cinema screenings. Local special circumstances have also played a role in the development of the Box Office market in Asia. For example, in India, the Bollywood film industry has a strong influence on the market. Bollywood films, known for their vibrant musical numbers and dramatic storytelling, have a dedicated fan base both within India and among the Indian diaspora. This has resulted in a consistent demand for Bollywood films, contributing to the growth of the Box Office market in the country. Underlying macroeconomic factors have also had an impact on the Box Office market in Asia. Economic growth in many Asian countries has led to an increase in disposable income, allowing more people to afford cinema tickets. Rising urbanization and changing lifestyles have also contributed to the growth of the market, as people seek entertainment options outside of their homes. In conclusion, the Box Office market in Asia has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The preference for local content, the rise of the Chinese film market, the popularity of digital platforms, the influence of Bollywood, and economic growth have all contributed to the development of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.