Market Insights Advertising & Media Media Books

eBooks - Philippines

Philippines

In the Philippines, revenue in the eBooks market is projected to reach €4.82m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.17%, resulting in a projected market volume of €4.86m by 2029.
In the eBooks market in the Philippines, the number of readers is expected to amount to 14.1m users by 2029.
User penetration will be 11.5% in 2024 and is expected to hit 11.0% by 2029.
The average revenue per user (ARPU) is expected to amount to €0.35.
In global comparison, most revenue will be generated the United States (€4,897.00m in 2024).
The Philippines is witnessing a growing demand for eBooks, driven by an increasing emphasis on digital literacy and accessible education resources among its youth.

Key regions: China, Japan, France, Asia, India

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Analyst Opinion

The eBooks market in the Philippines is experiencing significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in the Philippines are increasingly turning to eBooks due to their convenience and accessibility. With the rise of smartphones and tablets, people are able to carry their entire library with them wherever they go. This allows for easy access to a wide range of books, magazines, and other reading materials. Additionally, eBooks often come at a lower price compared to physical books, making them an attractive option for cost-conscious consumers.

Trends in the market: One of the key trends in the eBooks market in the Philippines is the growing popularity of local literature. Filipino authors are gaining recognition both domestically and internationally, and readers are eager to explore their works. This has led to a surge in the availability of eBooks by Filipino authors, catering to the demand for local content. Another trend is the rise of self-publishing platforms. These platforms provide aspiring authors with the opportunity to publish their own eBooks without the need for traditional publishing houses. This has led to a diverse range of eBooks being available in the market, catering to niche interests and genres.

Local special circumstances: The Philippines has a large English-speaking population, which has contributed to the growth of the eBooks market. English is widely spoken and understood in the country, making English-language eBooks accessible to a large audience. Additionally, the Philippines has a strong education system, with a focus on literacy and reading. This has created a culture of reading and a demand for books, both physical and digital.

Underlying macroeconomic factors: The growing middle class in the Philippines is a key driver of the eBooks market. As disposable incomes increase, more people are able to afford devices such as smartphones and tablets, which are necessary for accessing eBooks. This has expanded the potential customer base for eBooks, leading to increased sales and revenue. Furthermore, the improving internet infrastructure in the Philippines has made it easier for people to access and download eBooks. With faster internet speeds and wider coverage, customers can quickly and easily download eBooks, making the reading experience more seamless and enjoyable. In conclusion, the eBooks market in the Philippines is growing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of eBooks, the popularity of local literature, the rise of self-publishing platforms, the English-speaking population, the strong education system, the growing middle class, and the improving internet infrastructure all contribute to the development of the market. As these factors continue to evolve, the eBooks market in the Philippines is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.