Market Insights Advertising & Media Media

TV & Video - Philippines

Philippines

In the Philippines, revenue in the TV & Video market market is projected to reach €1.74bn in 2024.
Revenue in this sector is expected to exhibit an annual growth rate (CAGR 2024-2029) of 4.52%, which will lead to a projected market volume of €2.17bn by 2029.
The largest market within this market is Traditional TV & Home Video, with a market volume of €1.21bn in 2024.
In a global context, the highest revenue will be generated the United States, amounting to €257.20bn in 2024.
Within the TV & Video market market in the Philippines, the number of users is anticipated to reach 104.5m users by 2029.
User penetration in this sector is expected to stand at 81.7% in 2024.
Furthermore, the average revenue per user (ARPU) is projected to be €17.84 in 2024.
In the Philippines, the rapid growth of streaming platforms is reshaping traditional TV consumption, reflecting a significant shift in viewer preferences towards on-demand content.

Key regions: China, South Korea, Asia, France, United Kingdom

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Analyst Opinion

The TV & Video market in the Philippines has been experiencing significant growth and development in recent years.

Customer preferences: Customers in the Philippines have shown a strong preference for digital content consumption, with a growing demand for streaming services and online video platforms. This shift in customer preferences can be attributed to several factors, including the increasing availability of high-speed internet connections and the proliferation of smartphones and other mobile devices. As a result, traditional TV viewership has been declining, while online video consumption has been on the rise.

Trends in the market: One of the key trends in the TV & Video market in the Philippines is the rise of local content production. Filipino viewers have shown a strong affinity for locally produced TV shows and movies, leading to an increase in investments in local content by both local and international streaming platforms. This trend has not only boosted the local entertainment industry but has also provided opportunities for local talent and content creators. Another significant trend in the market is the growing popularity of video-on-demand services. Streaming platforms such as Netflix, iFlix, and HOOQ have gained a strong foothold in the Philippines, offering a wide range of content options to subscribers. This trend has been fueled by the increasing affordability of internet access and the convenience of on-demand viewing.

Local special circumstances: The Philippines has a large and young population, with a high percentage of millennials and Gen Z consumers. These younger demographics are more likely to consume content online and are driving the demand for digital video services. Additionally, the Philippines has a strong culture of social media usage, with a high percentage of the population actively engaging in social networking. This has further contributed to the popularity of online video platforms, as users often share and discuss their favorite shows and movies on social media.

Underlying macroeconomic factors: The growth of the TV & Video market in the Philippines can also be attributed to favorable macroeconomic factors. The country has been experiencing steady economic growth, which has resulted in an expanding middle class with higher disposable incomes. This has increased the purchasing power of consumers and their ability to afford digital entertainment services. Additionally, the government has been actively promoting the development of the country's digital infrastructure, including the expansion of broadband internet access, which has further facilitated the growth of the TV & Video market. In conclusion, the TV & Video market in the Philippines is developing rapidly, driven by changing customer preferences, the rise of local content production, and the popularity of video-on-demand services. The country's large and young population, coupled with favorable macroeconomic factors, has created a conducive environment for the growth of the market. As the digital landscape continues to evolve, it is expected that the TV & Video market in the Philippines will continue to expand and innovate to meet the changing demands of consumers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.