Market Insights Advertising & Media Esports

Sponsorship & Advertising - Sweden

Sweden

In Sweden, revenue in the Sponsorship & Advertising market market is projected to reach €15.2m in 2024.
Revenue in this market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 8.10%, leading to a projected market volume of €22.4m by 2029.
While Sweden's figures are significant, it is noteworthy that most revenue in the global context is generated China, which has a projected market volume of €267.9m in 2024.
Furthermore, in Sweden, the average revenue per user (ARPU) is anticipated to amount to €1.5.
In Sweden, the growing popularity of eSports is drawing increased attention from brands seeking innovative sponsorship opportunities to engage with younger audiences.

Key regions: South Korea, United Kingdom, India, Europe, United States

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Analyst Opinion

The eSports market in Sweden is witnessing steady but subdued growth, influenced by factors such as increasing sponsorships and advertising opportunities, growing awareness among consumers, and the convenience of online platforms.

Customer preferences: As eSports continues to gain mainstream recognition and attract a diverse audience, brands are increasingly turning to sponsorship and advertising within the market. With the rise of influencer marketing and the growing popularity of eSports tournaments, companies are investing in creative and authentic ways to reach this audience. Additionally, the inclusion of more women and older players in the eSports scene is driving a shift towards inclusive and diverse advertising campaigns, catering to this evolving demographic.

Trends in the market: In Sweden, the eSports market is experiencing a surge in sponsorship and advertising opportunities as the industry gains mainstream recognition. Brands are increasingly investing in partnerships with eSports teams and events to reach the highly engaged audience of young, tech-savvy consumers. Additionally, native advertising and influencer marketing are becoming popular methods for brands to connect with eSports fans. This trend is expected to continue, as the global eSports market is projected to reach $1.8 billion by 2022. For stakeholders in the industry, this presents an opportunity to tap into a lucrative market and diversify revenue streams. However, it also brings challenges such as ensuring authenticity and transparency in sponsorships and maintaining the integrity of the eSports community. As the market continues to grow, industry players must carefully navigate these trends to maximize opportunities and mitigate risks.

Local special circumstances: In Sweden, the sponsorship and advertising market within the eSports market is heavily influenced by the country's strong gaming culture and tech-savvy population. With a high level of internet penetration and a strong focus on innovative technology, the market is ripe for digital advertising and sponsorships targeting the gaming community. Additionally, Sweden's strict regulations on traditional advertising limit the options for brands, making eSports a more attractive avenue for reaching consumers. The country's strong emphasis on equality and diversity also plays a role in the types of brands and sponsorships that are successful, with a focus on inclusivity and representation in the eSports industry.

Underlying macroeconomic factors: The Sponsorship & Advertising Market within the eSports Market in Sweden is influenced by macroeconomic factors such as the country's stable economy, favorable business environment, and high levels of digital infrastructure and connectivity. These factors have attracted major global brands to invest in the Swedish eSports market, leading to a significant increase in sponsorship and advertising opportunities. Additionally, the growing popularity of eSports among the younger demographic and the increasing global reach of Swedish eSports teams and events have also contributed to the market's growth. However, challenges such as high taxes and strict regulations on alcohol and tobacco advertising may hinder the market's potential for growth in Sweden.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Sponsorship & Advertising market, which comprises revenues of teams and organizers via sponsorship deals. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.