Market Insights Advertising & Media Esports

Sponsorship & Advertising - India

India

In India, revenue in the Sponsorship & Advertising market market is projected to reach €5.8m in 2024.
The revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.17%, resulting in a projected market volume of €7.8m by 2029.
While China is anticipated to generate most revenue with a projected market volume of €267.9m in 2024, the trends in India may reflect similar dynamics within this sector.
The average revenue per user (ARPU) in India is expected to amount to €0.0.
In India, the burgeoning eSports scene is attracting significant sponsorship and advertising investments, reflecting the country's growing digital engagement and youth culture.

Key regions: South Korea, United Kingdom, India, Europe, United States

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Analyst Opinion

The eSports market in India is seeing minimal growth due to factors such as limited sponsorships and advertising opportunities. However, with the increasing popularity of digital media and the rise of online gaming, this market is expected to see a significant growth in the coming years.

Customer preferences: As the eSports market in India continues to grow rapidly, there has been a significant increase in demand for sponsorship and advertising opportunities. This is driven by the rising popularity of online gaming and live streaming platforms, which have become a major source of entertainment for the country's youth. Brands are increasingly leveraging these platforms to reach their target audiences and engage with them in a more interactive and personalized manner. Additionally, with the rise of influencer marketing, there has been a shift towards more authentic and relatable content, leading to a rise in collaborations between brands and popular eSports players.

Trends in the market: In India, the eSports market is experiencing a surge in sponsorship and advertising activities, with brands recognizing the potential of this growing industry. With the rise of competitive gaming events and online streaming platforms, companies are increasingly investing in sponsorships and advertisements to reach the large and engaged eSports audience. This trend is expected to continue, with industry experts predicting a significant increase in sponsorship and advertising budgets for eSports in the coming years. Such developments provide opportunities for both brands and eSports organizations to reach new audiences and generate revenue, but also pose challenges for maintaining the authenticity and integrity of the sport. As the eSports market continues to evolve, stakeholders must carefully navigate these trends and their potential implications to ensure sustainable growth and success.

Local special circumstances: In India, the eSports market is growing rapidly due to the country's large and young population, with a strong interest in gaming and technology. Additionally, the rise of mobile gaming has made eSports more accessible, leading to a surge in local tournaments and leagues. The cultural affinity towards competitive gaming and the increasing internet and smartphone penetration have created a favorable environment for sponsorships and advertising within the eSports market. Moreover, the regulatory push towards digital entertainment and the popularity of online streaming platforms have further fueled the growth of this market in India.

Underlying macroeconomic factors: The Sponsorship & Advertising Market within the eSports Market in India is heavily influenced by macroeconomic factors such as the country's overall economic growth, government policies, and investment in infrastructure. As India's economy continues to grow and its government supports the development of the eSports industry, the market for sponsorship and advertising is expected to experience significant growth. Furthermore, the increasing popularity of eSports among India's youth population and the rise of digital media consumption in the country are also contributing to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Sponsorship & Advertising market, which comprises revenues of teams and organizers via sponsorship deals. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.