Market Insights Advertising & Media Esports

Esports Betting - Europe

Europe

Revenue in the Esports Betting market market in Europe is projected to reach €0.9bn in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 5.24%, leading to a projected market volume of €1.1bn by 2029.
With a projected market volume of €668.8m in 2024, most revenue is generated in Europe.
The average revenue per user (ARPU) is anticipated to amount to €49.3.
The increasing popularity of competitive gaming in Germany is driving a surge in esports betting, attracting both seasoned gamblers and new enthusiasts alike.

Key regions: India, Sweden, United Kingdom, Asia, Germany

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Esports Betting market in Europe is witnessing steady growth, influenced by factors like the growing popularity of online gaming, rising interest in competitive eSports tournaments, and increasing adoption of digital platforms. However, the subdued growth rate is impacted by factors such as regulatory challenges and limited access to reliable data for accurate betting.

Customer preferences: As the popularity of eSports continues to grow, so does the demand for eSports betting. This trend is driven by the rise of online gaming and the increasing availability of live streaming platforms, making it easier for fans to follow tournaments and place bets. Additionally, the younger demographic of eSports enthusiasts is more tech-savvy and comfortable with online transactions, leading to a natural inclination towards eSports betting. This shift towards digital betting options is also influenced by the convenience and immediacy it offers, as well as the ability to engage with the community and track performance in real-time.

Trends in the market: In Europe, the eSports Betting Market within the eSports Market is experiencing a surge in popularity, with the rise of online streaming platforms and the growing interest in competitive gaming. This trend is expected to continue, with projections showing significant growth in the industry over the next few years. This presents opportunities for industry stakeholders to capitalize on the market's potential, such as offering betting options for major tournaments and partnering with popular teams and players. However, there are also concerns over the potential for addiction and the need for responsible gambling measures to be implemented. It is crucial for stakeholders to stay informed and adapt to the ever-changing landscape of eSports betting in order to stay relevant and competitive in the market.

Local special circumstances: In Europe, the Esports Betting Market within the eSports Market is heavily influenced by the region's strong gaming culture and its well-established online betting industry. Additionally, the varying regulations and attitudes towards gambling across European countries play a significant role in shaping the market. For instance, countries like the UK have a more liberal approach towards gambling, while others like Germany have stricter regulations. This has led to a diverse market with a mix of traditional sports bettors and a growing number of younger, tech-savvy gamers turning to esports betting.

Underlying macroeconomic factors: The growth of the Esports Betting Market within the eSports Market is also influenced by macroeconomic factors such as technological advancements, regulatory support, and investment in digital infrastructure. Countries with favorable regulatory environments and strong investment in esports technologies are experiencing faster market growth compared to regions with regulatory challenges and limited funding. Additionally, the increasing popularity of esports and the growing number of esports enthusiasts worldwide are driving the demand for esports betting solutions to enhance the overall esports experience and provide opportunities for monetization.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Esports betting market, which comprises revenues from online betting on Esports events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.