Market Insights Advertising & Media Advertising

In-App Advertising - Norway

Norway

Ad spending in the In-App Advertising market in Norway is forecasted to reach €676.20m in 2024.
The market is expected to experience an annual growth rate (CAGR 2024-2029) of 8.76%, leading to a projected market volume of €1,029.00m by 2029.
The average ad spending per mobile internet user in the In-App Advertising market in Norway is anticipated to be €122.60 in 2024.
When comparing globally, China is projected to have the highest ad spending with €123.20bn in 2024.
In Norway, the In-App Advertising market is experiencing a surge in demand driven by the country's high smartphone penetration and tech-savvy population.

Key regions: China, Europe, United States, Asia, Germany

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Analyst Opinion

The In-App Advertising market in Norway has been experiencing steady growth in recent years, driven by changing customer preferences and the increasing popularity of mobile applications. Customer preferences have played a significant role in shaping the development of the In-App Advertising market in Norway. With the rise of smartphones and mobile applications, consumers are spending more time on their devices and engaging with apps on a daily basis. This shift in consumer behavior has created a lucrative opportunity for advertisers to reach their target audience through in-app advertising. In addition, customers in Norway have shown a preference for personalized and relevant advertisements, which has led to the adoption of advanced targeting techniques in the In-App Advertising market. In terms of market trends, the In-App Advertising market in Norway has witnessed a rise in programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, enabling them to reach their target audience more efficiently and effectively. This trend has been driven by advancements in technology and data analytics, which have made it easier for advertisers to identify and target specific user segments. Furthermore, the use of programmatic advertising has also led to an increase in real-time bidding, where advertisers bid for ad space in real-time based on the value they assign to each impression. Local special circumstances have also contributed to the development of the In-App Advertising market in Norway. Norway has one of the highest smartphone penetration rates in the world, with a large proportion of the population using smartphones on a daily basis. This high level of smartphone usage has created a fertile ground for in-app advertising, as advertisers can easily reach a large and engaged audience through mobile applications. Additionally, Norway has a strong culture of innovation and technology adoption, which has further fueled the growth of the In-App Advertising market. Underlying macroeconomic factors have also played a role in the development of the In-App Advertising market in Norway. The country has a stable and prosperous economy, which has created a favorable environment for businesses to invest in advertising. Furthermore, Norway has a high standard of living and a well-educated population, which makes it an attractive market for advertisers looking to target affluent and tech-savvy consumers. In conclusion, the In-App Advertising market in Norway is experiencing growth due to changing customer preferences, the rise of programmatic advertising, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, advertisers will need to stay abreast of these trends and adapt their strategies to effectively reach their target audience.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Consumer Insights Global Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year.