Public Cloud - Italy

  • Italy
  • Revenue in the Public Cloud market is projected to reach €10.83bn in 2024.
  • Platform as a Service dominates the market with a projected market volume of €3.26bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 16.85%, resulting in a market volume of €23.59bn by 2029.
  • In global comparison, most revenue will be generated in the United States (€360.20bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

 
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Analyst Opinion

The Public Cloud Market in Italy has been experiencing steady growth, driven by factors such as increasing adoption of digital technologies, rising awareness of cloud services among businesses, and the convenience of online platforms. The market's average growth rate is influenced by factors such as the availability of infrastructure and platforms, as well as the demand for software and disaster recovery services.

Customer preferences:
Consumers in Italy are increasingly adopting public cloud solutions for their businesses, driven by the need for remote work and collaboration tools. This trend is further accelerated by the country's growing digital economy and the need for flexible and scalable IT infrastructure. Additionally, there is a growing preference for cloud-based software solutions that offer cost savings and enhanced security measures. This shift towards the public cloud is also influenced by the cultural emphasis on efficiency and innovation, as well as the desire for increased agility in a competitive market.

Trends in the market:
In Italy, the Public Cloud market is experiencing a surge in demand as businesses seek to modernize their infrastructure and improve efficiency. This trend is expected to continue as more companies adopt cloud-based solutions for their operations. Additionally, there is a growing focus on data security and compliance, leading to the adoption of hybrid cloud models. This trajectory highlights the importance of a secure and flexible cloud infrastructure for businesses in Italy. It also presents opportunities for industry stakeholders, such as cloud service providers, to cater to the evolving needs of the market. As the reliance on cloud technology grows, there is also a need for continuous innovation and advancements in the market to stay competitive.

Local special circumstances:
In Italy, the Public Cloud Market is experiencing rapid growth due to the country's strong digital infrastructure, high internet penetration, and supportive government policies. However, cultural preferences for on-premise solutions and strict data privacy laws pose challenges for foreign cloud providers. Additionally, the country's fragmented market, with a dominance of small and medium-sized enterprises, requires tailored solutions and localized support. This unique landscape presents both opportunities and barriers for market players, shaping the dynamics of the Public Cloud Market in Italy.

Underlying macroeconomic factors:
The Public Cloud Market in Italy is heavily influenced by macroeconomic factors such as technological advancements, government policies, and investment in digital infrastructure. The country's strong regulatory environment and significant investments in digital technologies have created a favorable market for cloud services. Additionally, the growing trend towards digital transformation and the increasing use of mobile devices are driving the demand for public cloud solutions in Italy. Furthermore, the country's stable economic growth and increasing adoption of cloud-based solutions by businesses across various sectors are also contributing to the growth of the Public Cloud Market in Italy.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Key Players
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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