Public Cloud - Indonesia

Indonesia

Revenue in the Public Cloud market is projected to reach €2,237.00m in 2024.
Infrastructure as a Service dominates the market with a projected market volume of €764.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 22.07%, resulting in a market volume of €6,063.00m by 2029.
The average spend per employee in the Public Cloud market is projected to reach €15.77 in 2024.
In global comparison, most revenue will be generated in the United States (€360.20bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud market in Indonesia is experiencing considerable growth, driven by factors such as increasing adoption of digital technologies, growing awareness of the benefits of online services, and the convenience of cloud-based solutions. This growth is also influenced by the various sub-markets within the Public Cloud industry, such as Infrastructure as a Service, Platform as a Service, and Software as a Service. As more businesses and individuals turn to the cloud for their computing needs, the market is expected to continue its upward trajectory.

Customer preferences: As technology becomes more integrated into daily life in Indonesia, consumers are increasingly turning to public cloud solutions for their business and personal needs. This trend is driven by the desire for convenience, cost-effectiveness, and scalability. With the rise of e-commerce and digital banking, privacy and security concerns are also becoming more prevalent, leading to a greater demand for reliable and secure public cloud services. This shift towards digital solutions is expected to continue as the country's digital infrastructure and connectivity continue to improve.

Trends in the market: In Indonesia, the Public Cloud Market is experiencing a surge in demand for cloud-based services, driven by the country's rapid digital transformation. As companies increasingly adopt cloud computing, there is a growing trend towards hybrid cloud solutions, which combine the benefits of both public and private clouds. This trend is expected to continue, with businesses looking to optimize their IT infrastructure and reduce costs. Additionally, as data privacy regulations become more stringent, there is a growing need for secure and compliant public cloud options. This presents opportunities for industry stakeholders to offer innovative solutions that cater to these specific needs.

Local special circumstances: In Indonesia, the Public Cloud Market is experiencing rapid growth due to the country's large population and increasing demand for digital services. The archipelago's geographical landscape, with over 17,000 islands, presents challenges for traditional IT infrastructure, making cloud computing a more viable option. Additionally, Indonesia's government has been actively promoting digitalization and e-commerce, creating a favorable environment for the Public Cloud Market to thrive. Moreover, the country's diverse culture and language have led to the development of tailored cloud solutions for different industries and regions, further driving market growth.

Underlying macroeconomic factors: The Public Cloud Market in Indonesia is heavily influenced by macroeconomic factors such as the country's economic growth, government policies, and investment in digital infrastructure. The growing trend of digitalization and the government's efforts to promote digital transformation have led to a significant increase in the demand for public cloud services. Additionally, the country's strong economic growth, stable political environment, and favorable business climate have attracted foreign investments, which have further fueled the growth of the public cloud market in Indonesia. Furthermore, the increasing adoption of advanced technologies and the rapid growth of the e-commerce industry in the country are also contributing to the growth of the public cloud market in Indonesia.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.