Market Insights Mobility Travel & Tourism

Camping - Australia

Australia

Australia is expected to witness a significant growth in the Camping market in the coming years.
According to the projections, the revenue in this market is expected to reach €0.73bn in 2024, with an annual growth rate of 6.07% resulting in a projected market volume of €0.98bn by 2029.
The number of users in this market is expected to reach 5.43m users by 2029, with a user penetration rate of 15.7% in 2024 and a projected increase to 19.4% by 2029.
The average revenue per user (ARPU) is expected to be €174.80.
Furthermore, it is projected that by 2029, 64% of the total revenue in the Camping market will be generated through online sales.
It is interesting to note that in global comparison, United States is expected to generate the most revenue in this market, with a projected revenue of €23,690m in 2024.
Camping in Australia is becoming increasingly popular due to the country's vast and diverse natural landscapes, offering unique and memorable experiences for both locals and tourists.

Key regions: Singapore, United Kingdom, Indonesia, India, Vietnam

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Analyst Opinion

Australia's Camping market is experiencing a surge in popularity among outdoor enthusiasts and nature lovers.

Customer preferences: Customers in Australia are increasingly drawn to camping as a way to disconnect from the hustle and bustle of city life and reconnect with nature. The vast and diverse landscapes in Australia offer a wide range of camping experiences, from beachside camping to bush camping in the Outback. This variety caters to different preferences, attracting both adventure seekers and those looking for a peaceful retreat.

Trends in the market: One noticeable trend in the Australian camping market is the growing interest in sustainable and eco-friendly camping practices. Consumers are more conscious of their environmental impact and seek out products and services that align with their values. This has led to an increase in demand for eco-friendly camping gear, organic camping food options, and campgrounds with sustainable initiatives.

Local special circumstances: Australia's unique flora and fauna present a special circumstance in the camping market. Campers in Australia have the opportunity to experience the country's iconic wildlife up close, from kangaroos and koalas to colorful birds and marine life. This close interaction with nature sets Australian camping experiences apart from other regions and adds to the appeal of camping in the country.

Underlying macroeconomic factors: The strong Australian dollar and stable economy have contributed to the growth of the camping market. With more disposable income, Australians are willing to invest in quality camping gear and equipment for their outdoor adventures. Additionally, the rise of domestic tourism has boosted the camping industry, as more Australians choose to explore their own backyard and support local businesses in the process.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.