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E-Scooter-sharing - Japan

Japan

It is projected that the E-Scooter-sharing market in Japan will generate a revenue of €9.93m by the year 2024.
An annual growth rate (CAGR 2024-2029) of 3.55% is expected, resulting in a market volume projection of €11.82m by 2029.
The number of users in this market is expected to reach 832.60k users by 2029, with a projected user penetration of 0.7% in 2024 and 0.7% by 2029.
The average revenue per user (ARPU) is expected to be around €12.44.
By 2029, it is anticipated that 100% of the total revenue in the E-Scooter-sharing market will be generated through online sales.
In comparison to the rest of the world, United States is expected to generate the most revenue in this market, with a projected revenue of €677,100k by 2024.
E-scooter sharing in Japan is gaining traction due to the country's high population density and a growing trend towards eco-friendly transportation options.

Key regions: China, Germany, Thailand, Saudi Arabia, India

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Monnaie

Analyst Opinion

The E-Scooter-sharing market in Japan has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the increasing popularity of e-scooter-sharing in Japan is the growing preference for eco-friendly transportation options. With concerns about environmental pollution and the need for sustainable solutions, many Japanese consumers are opting for electric scooters as a convenient and environmentally friendly mode of transportation. Additionally, the compact size and maneuverability of e-scooters make them an ideal choice for navigating through Japan's crowded urban areas.

Trends in the market: The e-scooter-sharing market in Japan is witnessing a trend of increased competition among various service providers. As more companies enter the market, consumers have a wider range of options to choose from, leading to increased convenience and affordability. This trend is driving innovation and improving the overall quality of e-scooter-sharing services in the country. Another trend in the market is the integration of e-scooter-sharing services with existing transportation networks. Many cities in Japan have implemented initiatives to promote multi-modal transportation, and e-scooter-sharing has become an integral part of these efforts. By integrating e-scooters with public transportation systems, users can easily access and combine different modes of transportation, enhancing the overall efficiency and convenience of their journeys.

Local special circumstances: Japan's aging population and declining birth rate have also contributed to the growth of the e-scooter-sharing market. As the population ages, there is an increasing need for alternative transportation options that are accessible and easy to use for elderly individuals. E-scooters provide a solution by offering a convenient and efficient mode of transportation for people of all ages. Furthermore, Japan's compact urban areas and well-developed infrastructure make it an ideal market for e-scooter-sharing services. The country's efficient public transportation system and extensive network of bike lanes create a conducive environment for the use of e-scooters as a last-mile solution.

Underlying macroeconomic factors: The Japanese government's focus on promoting sustainable transportation and reducing carbon emissions has played a significant role in the development of the e-scooter-sharing market. The government has implemented various policies and initiatives to encourage the adoption of electric vehicles, including e-scooters. These measures include subsidies for electric vehicle purchases and the development of charging infrastructure. Additionally, the increasing urbanization and congestion in Japanese cities have created a demand for alternative transportation options. E-scooter-sharing services provide a flexible and efficient solution for short-distance travel, alleviating congestion and reducing the reliance on private cars. In conclusion, the e-scooter-sharing market in Japan is growing due to customer preferences for eco-friendly transportation options, increased competition among service providers, integration with existing transportation networks, local special circumstances such as an aging population and well-developed infrastructure, and underlying macroeconomic factors such as government policies and urbanization.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of e-scooter-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.