Motorcycles - Austria

Austria

In Austria, the Motorcycles market is projected to achieve a revenue of €312.50m by 2025.
This suggests an annual growth rate of 7.25% (CAGR 2025-2029), leading to a projected market volume of €413.50m by 2029.
The largest segment within the market is Off-road Motorcycles, which is expected to reach a market volume of €124.80m in 2025.
Looking ahead, the unit sales of Motorcycles market are expected to reach 49.49k motorcyles by 2029.
The volume weighted average price of Motorcycles market in 2025 is projected to be €8.29k.
In terms of market share, BMW Motorrad is anticipated to hold the highest position with a share of 0.0% in 2025.
Furthermore, the value market share of BMW Motorrad is expected to stand at 0.0% in 2025.
From an international standpoint, it is worth noting that India is expected to generate the most revenue, with an estimated amount of €30,500.00m in 2025.
Despite being a small country, Austria has a strong motorcycle culture with a high demand for adventure bikes and a thriving community of motorcycle enthusiasts.

Key regions: Thailand, Italy, Indonesia, Spain, Germany

Marché

Marque

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Motorcycles market in Austria has been experiencing steady growth in recent years, driven by customer preferences for eco-friendly and cost-effective transportation options. With an increasing number of people looking for alternative modes of transportation, motorcycles have become a popular choice in Austria.

Customer preferences: In Austria, customers are increasingly choosing motorcycles as a means of transportation due to their fuel efficiency and lower maintenance costs compared to cars. Motorcycles offer a convenient and cost-effective way to navigate through traffic-congested cities, especially during peak hours. Additionally, motorcycles are seen as a more environmentally friendly option, as they produce lower emissions compared to cars. This aligns with the general global trend of customers prioritizing sustainability and looking for greener transportation alternatives.

Trends in the market: One of the key trends in the Austrian motorcycle market is the growing demand for electric motorcycles. As the government encourages the adoption of electric vehicles through subsidies and incentives, more customers are opting for electric motorcycles. This trend is expected to continue as the technology improves and the charging infrastructure becomes more widespread. Another trend in the market is the popularity of smaller and more agile motorcycles, particularly among urban dwellers. These motorcycles are easier to maneuver in congested city streets and offer better fuel efficiency. This trend is driven by the increasing urbanization in Austria, with more people moving to cities and needing efficient transportation options.

Local special circumstances: Austria's mountainous terrain and scenic landscapes also contribute to the popularity of motorcycles. The country offers numerous winding roads and picturesque routes, attracting motorcycle enthusiasts and tourists who enjoy exploring the countryside on two wheels. This unique geography creates a favorable environment for motorcycle riding and contributes to the overall market growth.

Underlying macroeconomic factors: The overall economic stability and increasing disposable income in Austria have also played a role in the growth of the motorcycle market. As consumers have more purchasing power, they are more likely to invest in recreational vehicles such as motorcycles. The stable economy provides a favorable environment for the motorcycle industry to thrive. In conclusion, the motorcycles market in Austria is experiencing steady growth due to customer preferences for eco-friendly and cost-effective transportation options. The increasing demand for electric motorcycles and smaller, agile models reflects the global trend of sustainability and urbanization. Austria's unique geography and stable economy further contribute to the market's growth.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on motorcycle sales and revenue excluding scooters/mopeds under 50cc category.

Modeling approach / Market size:

Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use manufacturer websites, national statistics offices, motorcycle associations, motorcycles sales websites. Next we use relevant key market indicators and data from country-specific associations such as GDP per capita, consumer price index, consumer spending, and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the forecasting is done on a make level for Motorcycles, using a mix of standard approaches, e.g., exponential smoothing, and uses parameters which best fit the historical data. The main drivers are GDP per capita, consumer price index, consumer spending, and population.

Additional Notes:

The market is updated once a year.