Market Insights Mobility Electric Vehicles

Battery Electric Vehicles - Japan

Japan

In Japan, the revenue in the Battery Electric Vehicles market is projected to reach ¥€3.4bn in 2024.
This market is expected to show an annual growth rate (CAGR 2024-2029) of 6.91%, resulting in a projected market volume of ¥€4.7bn by 2029.
The unit sales of Battery Electric Vehicles market in Japan are expected to reach 121.90k vehicles in 2029.
The volume weighted average price of Battery Electric Vehicles market in Japan in 2024 is expected to amount to ¥€38.6k.
From an international perspective, it is shown that the most revenue will be generated China (¥€195,400m in 2024).
Japan is leading the way in battery electric vehicle adoption, with a strong emphasis on technological innovation and government support.

Key regions: United Kingdom, Japan, Netherlands, France, United States

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Analyst Opinion

The Battery Electric Vehicles market in Japan has witnessed significant growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in Japan have shown a growing interest in Battery Electric Vehicles (BEVs) due to their numerous advantages. BEVs offer a more environmentally friendly alternative to traditional gasoline-powered vehicles, reducing carbon emissions and contributing to a cleaner and greener future. Additionally, BEVs are known for their quiet operation and smooth driving experience, appealing to customers who value comfort and convenience. Furthermore, the government's initiatives to promote the adoption of electric vehicles, such as subsidies and tax incentives, have also influenced customer preferences in favor of BEVs.

Trends in the market: One of the key trends in the BEV market in Japan is the increasing availability and variety of electric vehicle models. Major automakers, both domestic and international, are introducing new BEV models to cater to the growing demand. This trend is driven by advancements in battery technology, which have led to improved range and charging capabilities of BEVs. Moreover, the establishment of a robust charging infrastructure across the country has further boosted the market, as customers now have more confidence in the availability of charging stations.

Local special circumstances: Japan has a unique set of circumstances that contribute to the development of the BEV market. The country has a high population density and limited natural resources, making it more susceptible to environmental concerns and the need for sustainable transportation solutions. Furthermore, Japan has a strong culture of technological innovation and a reputation for producing high-quality products, which has translated into the development of advanced electric vehicle technologies and the production of reliable and efficient BEVs.

Underlying macroeconomic factors: Several macroeconomic factors have played a role in the growth of the BEV market in Japan. The government's commitment to reducing greenhouse gas emissions and promoting renewable energy sources has led to favorable policies and incentives for electric vehicles. Additionally, rising fuel prices and concerns about energy security have made BEVs an attractive option for customers looking to reduce their reliance on fossil fuels. Furthermore, advancements in battery technology and economies of scale have led to a decrease in the cost of BEVs, making them more affordable and accessible to a wider range of customers. In conclusion, the Battery Electric Vehicles market in Japan is experiencing significant growth due to customer preferences for environmentally friendly and technologically advanced vehicles, market trends such as the availability of a wider range of BEV models and the establishment of a robust charging infrastructure, local special circumstances including environmental concerns and a culture of innovation, and underlying macroeconomic factors such as government policies and advancements in battery technology.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of new passenger cars. Data on the specifications of the sold vehicles is based on the base models of the respective makes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use company reports and websites, vehicle registries, car dealers, and environment agencies among other sources. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and car stock per capita. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, we use the ARIMA model for the Passenger Cars market. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).