Market Insights Health OTC Pharmaceuticals

Hand Sanitizer - Italy

Italy

In Italy, the revenue generated in the Hand Sanitizer market market is projected to reach €50.23m in 2024.
It is anticipated that the market will experience an annual growth rate of 2.71% from 2024 to 2029 (CAGR 2024-2029).
When compared globally, the in the United States generates the highest revenue in this market, amounting to €596.80m in 2024.
Considering the total population, the per person revenue in Italy is estimated to be €0.86 in 2024.
In Italy, there has been a surge in demand for hand sanitizers due to increased awareness of hygiene and prevention measures amidst the COVID-19 pandemic.

Key regions: Australia, Germany, United States, China, Japan

Marché

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Comparaison de régions

Monnaie

Analyst Opinion

The Hand Sanitizer market in Italy has experienced significant growth in recent years, driven by increasing awareness of the importance of hand hygiene and the need for effective measures to prevent the spread of infectious diseases.

Customer preferences: Italian consumers have become more conscious of the importance of hand hygiene, particularly in the wake of the COVID-19 pandemic. As a result, there has been a growing demand for hand sanitizers, with consumers seeking products that are effective in killing germs and bacteria. Additionally, there is a preference for hand sanitizers that are gentle on the skin and do not cause dryness or irritation.

Trends in the market: One of the key trends in the Hand Sanitizer market in Italy is the increasing popularity of natural and organic hand sanitizers. Consumers are becoming more concerned about the ingredients used in personal care products and are opting for products that are free from harsh chemicals and artificial fragrances. This trend is driven by a desire for safer and more sustainable options.Another trend in the market is the rising demand for travel-sized hand sanitizers. With an increasing number of people traveling for business and leisure purposes, there is a need for portable and convenient hand sanitizers that can be easily carried in bags or pockets. This trend is also influenced by the growing awareness of the importance of hand hygiene while on the go.

Local special circumstances: Italy has been significantly impacted by the COVID-19 pandemic, with the country being one of the hardest hit in Europe. This has led to a heightened awareness of the importance of hand hygiene and an increased demand for hand sanitizers. The Italian government has also implemented strict measures to control the spread of the virus, including the mandatory use of hand sanitizers in public places and the promotion of good hand hygiene practices.

Underlying macroeconomic factors: The Hand Sanitizer market in Italy is also influenced by macroeconomic factors such as population growth, urbanization, and disposable income levels. As the population continues to grow and more people move to urban areas, there is an increased need for hand sanitizers in densely populated areas where the risk of disease transmission is higher. Additionally, rising disposable income levels enable consumers to spend more on personal care products, including hand sanitizers.In conclusion, the Hand Sanitizer market in Italy is experiencing significant growth due to increasing awareness of hand hygiene and the need for effective measures to prevent the spread of infectious diseases. Customer preferences are shifting towards natural and organic products, as well as travel-sized options. The local special circumstance of the COVID-19 pandemic has further fueled the demand for hand sanitizers, while underlying macroeconomic factors such as population growth and disposable income levels are also driving market growth.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.