Market Insights Health OTC Pharmaceuticals

Hand Sanitizer - United States

United States

The Hand Sanitizer market market in the United States is projected to generate a revenue of €0.59bn in 2024.
According to the Compound Annual Growth Rate (CAGR) for the period 2024-2029, the market is expected to grow annually by 2.88%.
In terms of global comparison, the in the United States leads in revenue generation, with €0.59bn expected in 2024.
When considering the total population, per person revenues of €1.73 are projected in 2024.
The United States is experiencing a surge in demand for hand sanitizers due to increased awareness of hygiene practices.

Key regions: Australia, Germany, United States, China, Japan

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Analyst Opinion

The Hand Sanitizer market in United States has experienced significant growth in recent years, driven by increasing awareness of the importance of hand hygiene and the need to prevent the spread of germs and diseases.

Customer preferences: Customers in the United States have shown a strong preference for hand sanitizers that are convenient and easy to use. This has led to a rise in demand for portable hand sanitizers, such as travel-sized bottles and pocket-sized hand sanitizers. Additionally, customers are increasingly seeking hand sanitizers that are gentle on the skin and do not cause dryness or irritation. As a result, there has been a growing demand for hand sanitizers with moisturizing ingredients and those that are fragrance-free.

Trends in the market: One of the key trends in the Hand Sanitizer market in United States is the increasing demand for natural and organic hand sanitizers. Customers are becoming more conscious about the ingredients used in their personal care products and are seeking products that are free from harsh chemicals and artificial fragrances. This trend is driven by the growing popularity of natural and organic products in the overall personal care market.Another trend in the market is the rising popularity of hand sanitizers with added benefits. Manufacturers are introducing hand sanitizers that not only kill germs but also provide additional benefits such as moisturizing, soothing, or anti-aging properties. This trend is driven by the desire of customers to find multi-functional products that cater to their specific needs.

Local special circumstances: The Hand Sanitizer market in United States has been influenced by several local special circumstances. One of the key factors is the high level of awareness and education about hand hygiene in the country. The United States has a well-developed healthcare system and a strong emphasis on public health, which has led to a widespread understanding of the importance of hand hygiene. This has created a favorable environment for the growth of the hand sanitizer market.Additionally, the ongoing COVID-19 pandemic has further accelerated the demand for hand sanitizers in the United States. The pandemic has heightened concerns about personal hygiene and has led to increased usage of hand sanitizers in various settings, including homes, workplaces, and public spaces. This surge in demand is expected to continue even after the pandemic, as customers have developed a habit of using hand sanitizers regularly.

Underlying macroeconomic factors: The Hand Sanitizer market in United States is also influenced by underlying macroeconomic factors. The country has a high per capita income and a large population, which provides a significant consumer base for the hand sanitizer market. Additionally, the United States has a well-developed retail infrastructure, with a wide range of distribution channels available for hand sanitizer manufacturers to reach their customers.Furthermore, government regulations and guidelines play a crucial role in shaping the hand sanitizer market in the United States. The Food and Drug Administration (FDA) regulates the production and labeling of hand sanitizers to ensure their safety and effectiveness. These regulations create a level playing field for manufacturers and help maintain the quality standards of hand sanitizers in the market.In conclusion, the Hand Sanitizer market in United States is driven by customer preferences for convenient and gentle products, as well as the trends of natural and organic hand sanitizers and those with added benefits. The market is also influenced by local special circumstances such as a high level of awareness about hand hygiene and the impact of the COVID-19 pandemic. Underlying macroeconomic factors, including the country's high per capita income and well-developed retail infrastructure, further contribute to the growth of the hand sanitizer market in the United States.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.