Market Insights eCommerce Online Food Delivery Grocery Delivery

Retail Delivery - Europe

Europe

The Reail Delivery market in Europe is anticipated to achieve a revenue of €72.94bn by 2024.
This projection is based on an expected annual growth rate (CAGR 2024-2029) of 10.78%, resulting in a market volume of €121.70bn by 2029.
Moreover, it is estimated that the number of users in the Reail Delivery market will reach 199.4m users by 2029.
The user penetration rate is predicted to be 18.3% in 2024 and is expected to increase to 23.7% by 2029.
Additionally, the average revenue per user (ARPU) is projected to be €0.47k.
When comparing the Reail Delivery market globally, United States is expected to generate the highest revenue, reaching €181,200.00m by 2024.
On the other hand, United States is forecasted to have the highest user penetration rate, with a projected rate of 30.4%.
Germany's retail delivery market is experiencing a surge in demand due to the rise of e-commerce and the convenience it offers to consumers.

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Analyst Opinion

The Retail Delivery market in Europe has been experiencing significant growth in recent years, driven by changing customer preferences and technological advancements in the industry.

Customer preferences: Customers in Europe are increasingly demanding faster and more convenient delivery options, with many opting for same-day or next-day delivery services. This trend has been particularly evident in countries such as the UK, where online retail sales have been growing rapidly in recent years. Customers are also placing greater emphasis on sustainability, with many opting for eco-friendly delivery options such as electric vehicles or bike couriers.

Trends in the market: One of the key trends in the European Retail Delivery market is the rise of e-commerce, which has been growing rapidly in recent years. This has led to increased demand for last-mile delivery services, with many retailers partnering with third-party logistics providers to offer faster and more flexible delivery options. Another trend is the increasing use of technology, such as drones and autonomous vehicles, to improve delivery efficiency and reduce costs.

Local special circumstances: The Retail Delivery market in Europe is highly competitive, with a large number of players operating in the industry. Each country has its own unique market conditions, with different regulations, infrastructure, and consumer preferences. For example, in Germany, there is a strong focus on sustainability and environmentally-friendly delivery options, while in the UK, customers are more concerned with speed and convenience.

Underlying macroeconomic factors: The growth of the Retail Delivery market in Europe is being driven by a number of underlying macroeconomic factors, including increasing urbanization, rising disposable incomes, and changing consumer preferences. The COVID-19 pandemic has also accelerated the shift towards e-commerce and home delivery services, as more customers choose to shop online rather than in physical stores. However, the industry is also facing challenges such as rising fuel costs, labor shortages, and regulatory pressures, which could impact growth in the future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.