Market Insights eCommerce Online Food Delivery

Grocery Delivery - Europe

Europe

The Grocery Delivery market in Europe is expected to generate a revenue of €86.70bn by 2024.
This market is projected to experience a steady growth rate of 10.28% annually (CAGR 2024-2029), resulting in a market volume of €141.40bn by 2029.
In comparison, the Retail Delivery market is estimated to reach a market volume of €72.94bn in 2024.
Among various countries, China is anticipated to generate the highest revenue in the Grocery Delivery market, with an estimated amount of €246.70bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market is projected to be €449.20 in 2024.
Furthermore, the number of users in the Grocery Delivery market is expected to reach 253.1m users by 2029.
The user penetration rate in the Grocery Delivery market is estimated to be 22.9% in 2024.
Germany: The grocery delivery market in Germany has seen a significant surge in demand due to the convenience it offers to busy urban dwellers.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Grocery Delivery market in Europe has been rapidly growing in recent years, driven by changing consumer habits and advancements in technology.

Customer preferences: With the rise of e-commerce, consumers have grown accustomed to the convenience of online shopping. In the grocery industry, this has translated into a growing demand for home delivery services. Additionally, the COVID-19 pandemic has accelerated this trend as more consumers are opting for online grocery shopping to avoid crowded stores.

Trends in the market: In the United Kingdom, the grocery delivery market has become increasingly competitive with the entry of new players such as Amazon and Deliveroo. These companies have disrupted the market by offering same-day delivery services and partnering with local grocery stores to provide a wider range of products. In France, traditional supermarkets such as Carrefour and Auchan have expanded their online presence to compete with specialized grocery delivery companies like Ooshop and Houra. In Germany, the market is dominated by large players such as Rewe and Edeka, but there is also a growing demand for organic and specialty food delivery services.

Local special circumstances: In Italy, the grocery delivery market is still in its early stages due to a strong culture of shopping at local markets and small shops. However, the pandemic has led to an increase in demand for online grocery shopping, and companies such as Esselunga and Coop have started offering home delivery services. In Spain, the market is fragmented with many small players and regional differences in consumer preferences. Companies such as Mercadona and Carrefour have a strong presence in the market, but there is also a growing demand for niche products and specialty stores.

Underlying macroeconomic factors: The growth of the grocery delivery market in Europe can be attributed to several macroeconomic factors. Firstly, the rise of e-commerce has made it easier for companies to offer home delivery services at a lower cost. Secondly, changing consumer habits and an increasing demand for convenience have driven the growth of the market. Finally, the COVID-19 pandemic has accelerated the shift towards online grocery shopping as consumers look for safer and more convenient ways to purchase essential goods.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.