Market Insights eCommerce Dating Services

Matchmaking - Ukraine

Ukraine

Revenue in the Matchmaking market is projected to reach €1.38m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of NaN%, resulting in a projected market volume of €-1.43m by 2029.
In the Matchmaking market, the number of users is expected to amount to 103.7k users by 2029.
User penetration will be 0.2% in 2024 and is expected to hit 0.3% by 2029.
The average revenue per user (ARPU) is expected to amount to €16.04.
In global comparison, most revenue will be generated in China (€1,111.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

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Analyst Opinion

The Casual Dating market in Ukraine has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: In Ukraine, there has been a shift in customer preferences towards more casual and non-committal relationships. This can be attributed to various factors, including a rise in individualism and a desire for personal freedom and independence. Additionally, the increasing popularity of online dating platforms has made it easier for people to connect with others who share similar interests and preferences. As a result, there is a growing demand for casual dating services in the country.

Trends in the market: One of the key trends in the Casual Dating market in Ukraine is the increasing use of mobile dating apps. These apps provide a convenient and discreet way for people to find and connect with potential partners. The ease of use and accessibility of these apps have contributed to their popularity among the younger generation, who are more comfortable with using technology to meet new people. As a result, the market for mobile dating apps has been growing rapidly in Ukraine. Another trend in the market is the rise of niche dating platforms. These platforms cater to specific interests and preferences, such as age, religion, or hobbies. By targeting specific segments of the population, these platforms are able to provide a more tailored and personalized dating experience. This trend reflects the increasing diversity of customer preferences in Ukraine and the growing demand for niche dating services.

Local special circumstances: Ukraine has a unique cultural and social landscape that influences the Casual Dating market. The country has a high proportion of single adults, which creates a large pool of potential customers for dating services. Additionally, the relatively low cost of living in Ukraine compared to other European countries makes it an attractive market for casual dating platforms.

Underlying macroeconomic factors: The Casual Dating market in Ukraine is also influenced by underlying macroeconomic factors. The country has experienced economic challenges in recent years, which has led to a rise in unemployment and a decrease in disposable income for many individuals. As a result, people are seeking more affordable and accessible ways to meet new people and form relationships. This has contributed to the growth of the Casual Dating market, as online platforms provide a cost-effective alternative to traditional dating methods. In conclusion, the Casual Dating market in Ukraine is growing due to changing customer preferences, including a shift towards casual and non-committal relationships. The market is also influenced by local special circumstances, such as a high proportion of single adults and a relatively low cost of living. Additionally, underlying macroeconomic factors, such as economic challenges and a decrease in disposable income, have contributed to the growth of the market. Overall, the Casual Dating market in Ukraine is expected to continue to expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.