Market Insights eCommerce Dating Services

Casual Dating - Ukraine

Ukraine

Revenue in the Casual Dating market is projected to reach €0.69m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of NaN%, resulting in a projected market volume of €-1.51m by 2029.
In the Casual Dating market, the number of users is expected to amount to 457.0k users by 2029.
User penetration will be 1.1% in 2024 and is expected to hit 1.2% by 2029.
The average revenue per user (ARPU) is expected to amount to €1.63.
In global comparison, most revenue will be generated in the United States (€269.60m in 2024).
With a projected rate of 4.6%, the user penetration in the Casual Dating market is highest in Armenia.

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Analyst Opinion

The Online Dating market in Ukraine has seen significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: In Ukraine, there has been a growing acceptance and adoption of online dating platforms as a way to meet potential partners. This is partly due to the convenience and efficiency that online dating offers, allowing individuals to connect with others from the comfort of their own homes. Additionally, online dating provides a wider pool of potential partners, increasing the chances of finding a compatible match.

Trends in the market: One of the key trends in the online dating market in Ukraine is the rise of niche dating platforms. These platforms cater to specific interests or demographics, such as religious or ethnic communities, LGBTQ+ individuals, or people with specific hobbies or interests. This trend reflects a desire for more targeted and personalized dating experiences, as well as a recognition of the diversity within the Ukrainian dating market. Another trend in the market is the increasing use of mobile dating apps. With the widespread availability of smartphones and the convenience they offer, more and more people are using mobile apps to connect with potential partners. These apps provide a seamless and user-friendly experience, allowing users to swipe through profiles and chat with matches on the go.

Local special circumstances: The geopolitical situation in Ukraine has also had an impact on the online dating market. The ongoing conflict in the country has led to a significant number of Ukrainians emigrating to other countries, particularly Western Europe. This has created a demand for online dating platforms that cater to Ukrainian expatriates, allowing them to connect with fellow Ukrainians and maintain a sense of community and cultural identity. Furthermore, the economic situation in Ukraine has also influenced the online dating market. The country has faced economic challenges in recent years, leading to a decrease in disposable income for many individuals. As a result, online dating platforms that offer free or low-cost services have gained popularity, as they provide an affordable option for those looking to meet new people and potentially find a romantic partner.

Underlying macroeconomic factors: The growth of the online dating market in Ukraine can also be attributed to underlying macroeconomic factors. As the country continues to modernize and embrace technology, more and more people are gaining access to the internet and smartphones. This has created a larger potential user base for online dating platforms, driving growth in the market. In conclusion, the Online Dating market in Ukraine is developing due to changing customer preferences, such as the desire for convenience and a wider pool of potential partners. Niche dating platforms and mobile apps are also gaining popularity, providing more targeted and user-friendly experiences. Local special circumstances, such as the geopolitical situation and economic challenges, have further influenced the market. Additionally, underlying macroeconomic factors, such as increasing internet and smartphone penetration, have contributed to the growth of the online dating market in Ukraine.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.