Online Education - Thailand

Thailand

Revenue in the Online Education market is projected to reach €285.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.10%, resulting in a projected market volume of €298.70m by 2028.
The Online Learning Platform market has a projected market volume of €208.90m in 2024.
In global comparison, most revenue will be generated in the United States (€80,310.00m in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to €42.68 in 2024.
In the Online Education market, the number of users is expected to amount to 8.3m users by 2028.
User penetration in the Online Education market will be at 9.5% in 2024.

Key regions: United States, China, Asia, Japan, Germany

Marché

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Monnaie

Analyst Opinion

The Online Education market in Thailand is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to the expansion of the online education industry in the country.

Customer preferences: Thai consumers are increasingly turning to online education as a convenient and flexible way to acquire new skills and knowledge. The rise of digital technology and internet accessibility has made it easier for people to access educational resources online. Additionally, the COVID-19 pandemic has accelerated the adoption of online learning platforms as traditional educational institutions shifted to remote learning. Thai students and professionals are now more open to the idea of online education, recognizing its benefits such as self-paced learning, access to a wide range of courses, and the ability to learn from anywhere.

Trends in the market: The online education market in Thailand is witnessing several key trends. Firstly, there is a growing demand for English language courses, driven by the need to improve language skills for career advancement and international communication. English language proficiency is highly valued in Thailand, and online platforms offer a convenient way for individuals to enhance their language abilities. Another trend is the popularity of vocational and skill-based courses. Thai individuals are seeking to acquire practical skills that can enhance their employability or enable them to start their own businesses. Online platforms provide a wide range of vocational courses, such as digital marketing, coding, graphic design, and entrepreneurship, catering to this demand.

Local special circumstances: Thailand has a large population of young people who are eager to learn and improve their skills. The country's education system is also experiencing challenges in meeting the demand for quality education. Online education presents an opportunity to bridge this gap by providing accessible and affordable learning options. Additionally, the Thai government has been supportive of the online education sector, promoting digital literacy and investing in infrastructure to support e-learning initiatives.

Underlying macroeconomic factors: Thailand's growing middle class and increasing internet penetration rate are key macroeconomic factors driving the growth of the online education market. As more people gain access to the internet, the potential customer base for online education expands. Furthermore, the country's economic development and the need for a skilled workforce contribute to the demand for online education. In conclusion, the Online Education market in Thailand is experiencing significant growth due to customer preferences for convenient and flexible learning options, key trends in the market such as the demand for English language courses and vocational training, local special circumstances including the need for accessible education and government support, and underlying macroeconomic factors such as a growing middle class and increasing internet penetration. These factors combined make Thailand a fertile ground for the development of the online education industry.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.