Dating Services - Oman

Oman

Revenue in the Dating Services market is projected to reach €7.91m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.38%, resulting in a projected market volume of €8.69m by 2028.
The Online Dating market has a projected market volume of €3.62m in 2024.
In global comparison, most revenue will be generated in the United States (€2,362.00m in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to €39.23 in 2024.
In the Dating Services market, the number of users is expected to amount to 226.4k users by 2028.
User penetration in the Dating Services market will be at 3.7% in 2024.

Key regions: Europe, India, Brazil, Asia, Germany

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Analyst Opinion

The Dating Services market in Oman has been experiencing significant growth in recent years, driven by changing customer preferences and the rise of online dating platforms.

Customer preferences: In today's fast-paced and digital world, people are increasingly turning to online platforms to meet potential partners. This shift in customer preferences has been a key driver of the growth in the Dating Services market in Oman. Online dating offers convenience, wider access to potential partners, and the ability to filter and match based on specific criteria. This has made it a popular choice among individuals seeking companionship or romantic relationships.

Trends in the market: One of the key trends in the Dating Services market in Oman is the increasing popularity of niche dating platforms. These platforms cater to specific demographics or interests, such as religious dating, senior dating, or LGBTQ+ dating. By targeting specific communities, these platforms are able to provide a more tailored and personalized experience for their users. This trend reflects the growing demand for specialized dating services that cater to specific needs and preferences. Another trend in the market is the integration of advanced technologies, such as artificial intelligence and machine learning, into dating platforms. These technologies enable platforms to provide more accurate matching algorithms and personalized recommendations, enhancing the overall user experience. Additionally, features like video chat and virtual dating have gained traction, especially during the COVID-19 pandemic when in-person meetings were limited. These trends indicate the industry's continuous efforts to innovate and provide users with more efficient and engaging dating experiences.

Local special circumstances: Oman is a conservative country with strong cultural and religious traditions. This has influenced the dating landscape in the country, with many individuals preferring to meet potential partners through more traditional means, such as introductions by family or friends. However, the increasing influence of Western culture, coupled with the younger generation's desire for more independence and choice, has led to a gradual acceptance and adoption of online dating platforms.

Underlying macroeconomic factors: The growing economy and increasing internet penetration in Oman have played a significant role in the development of the Dating Services market. As more people gain access to the internet and smartphones, the potential user base for online dating platforms expands. Additionally, the rising disposable incomes in the country have made online dating services more affordable and accessible to a larger segment of the population. In conclusion, the Dating Services market in Oman is experiencing growth due to changing customer preferences, the rise of online dating platforms, and the integration of advanced technologies. Despite cultural and religious traditions, the younger generation's desire for more independence and choice has contributed to the acceptance and adoption of online dating in the country. The growing economy and increasing internet penetration have also played a significant role in the market's development.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.