Market Insights Digital eServices Dating Services

Casual Dating - Oman

Oman

Revenue in the Casual Dating market is projected to reach €1.05m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.85%, resulting in a projected market volume of €1.13m by 2028.
In the Casual Dating market, the number of users is expected to amount to 60.4k users by 2028.
User penetration will be 1.1% in 2024 and is expected to hit 1.0% by 2028.
The average revenue per user (ARPU) is expected to amount to €18.26.
In global comparison, most revenue will be generated in the United States (€272.40m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

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Analyst Opinion

The Casual Dating market in Oman has been steadily developing in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: In line with global trends, customers in Oman are increasingly turning to casual dating as a way to meet new people and explore romantic connections. The rise of online dating platforms and mobile applications has made it easier than ever for individuals to connect with potential partners, leading to a surge in the popularity of casual dating. This shift in customer preferences is driven by a desire for flexibility and convenience, as well as a growing acceptance of casual relationships in society.

Trends in the market: One of the key trends in the Casual Dating market in Oman is the increasing use of technology to facilitate connections between individuals. Online dating platforms and mobile applications have become the go-to method for meeting new people, with users able to browse profiles and connect with potential partners at their own convenience. This trend is expected to continue in the coming years, as technology continues to advance and more individuals embrace the idea of casual dating. Another trend in the market is the growing demand for niche dating platforms catering to specific interests or demographics. This trend reflects a desire among customers for more personalized and targeted dating experiences. Niche platforms allow individuals to connect with others who share similar interests, values, or backgrounds, increasing the likelihood of finding a compatible partner. This trend is expected to drive further growth in the Casual Dating market in Oman, as more specialized platforms enter the market.

Local special circumstances: The development of the Casual Dating market in Oman is also influenced by local special circumstances. Oman is a conservative Muslim country, where traditional values and customs still hold significant influence. However, there is a growing segment of the population that is more open to casual dating and non-traditional relationships. This segment is typically younger and more urban, with exposure to Western culture and values.

Underlying macroeconomic factors: The development of the Casual Dating market in Oman is supported by several underlying macroeconomic factors. The country has experienced strong economic growth in recent years, leading to an increase in disposable income and a higher standard of living. This has allowed individuals to allocate more resources towards leisure activities, including casual dating. Additionally, Oman has a relatively young population, with a high proportion of individuals in the prime dating age range. This demographic factor further contributes to the growth of the Casual Dating market in Oman.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.