Revenue in the Dating Services segment is projected to reach €211.66m in 2022.
Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 2.70%, resulting in a projected market volume of €235.46m by 2026.
The market's largest segment is Online Dating with a projected market volume of €93.41m in 2022.
In global comparison, most revenue will be generated in the United States (€1,418.55m in 2022).
The average revenue per user (ARPU) in the Dating Services segment is projected to amount to €24.26 in 2022.
In the Dating Services segment, the number of users is expected to amount to 9.9m users by 2026.
User penetration in the Dating Services segment will be at 13.3% in 2022.
The eServices market segment Dating Services contains the user and revenue development of three service categories: (1) Matchmaking, (2) Online Dating and (3) Casual Dating. Dating Services are generally characterized by their search functionality which enables its users to establish interpersonal relationships via the internet. This includes the focused search for life partners, flirts or sexual partners. Both dating portals and apps are incorporated into the examination.
The Matchmaking market segment contains dating services for the systematic search for partners who are willing to enter into a long-term committed relationship by means of mathematical algorithms. The market segment of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two examples are Tinder and Bumble, these platforms focus on casual contacting and easy flirting among its members. Casual Dating comprises online services for the establishment of sexually oriented contacts outside of romantic relationships.
Offline dating agencies or online purchased tickets for speed dating or similar events are not included.
Matchmaking for the search for life partners
Online Dating for easy flirting and chatting
Casual Dating for the search for non-committal sex
Niche dating, such as portals or apps for vegetarians