Market Insights Digital eServices Dating Services

Casual Dating - France

France

Revenue in the Casual Dating market is projected to reach €41.78m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.10%, resulting in a projected market volume of €45.41m by 2028.
In the Casual Dating market, the number of users is expected to amount to 2.1m users by 2028.
User penetration will be 2.8% in 2024 and is expected to hit 3.2% by 2028.
The average revenue per user (ARPU) is expected to amount to €22.57.
In global comparison, most revenue will be generated in the United States (€272.40m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

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Comparaison de régions

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Analyst Opinion

The Casual Dating market in France has been experiencing significant growth in recent years, driven by changing customer preferences and the emergence of new trends in the market. Customer preferences in the Casual Dating market in France have shifted towards more casual and non-committal relationships, with an increasing number of people seeking short-term connections and casual encounters. This shift can be attributed to several factors, including changing societal norms and an increasing acceptance of casual relationships. Additionally, the convenience and accessibility of online dating platforms have made it easier for individuals to find like-minded partners for casual dating. One of the key trends in the Casual Dating market in France is the rise of mobile dating apps. These apps have become increasingly popular among the younger generation, who are more comfortable using mobile devices for dating purposes. The ease of use and convenience offered by these apps have made them the preferred choice for many individuals seeking casual relationships. Furthermore, the integration of location-based features in these apps allows users to connect with potential partners in their vicinity, further enhancing the casual dating experience. Another trend in the market is the increasing popularity of niche dating platforms catering to specific interests and preferences. These platforms offer a more targeted approach to casual dating, allowing individuals to find partners who share similar hobbies, interests, or lifestyles. This trend reflects the growing demand for personalized and tailored dating experiences, as individuals seek to connect with like-minded individuals for casual relationships. Local special circumstances in France have also contributed to the growth of the Casual Dating market. France is known for its liberal attitude towards relationships and sexuality, which has created a favorable environment for the development of the casual dating industry. The French culture values personal freedom and individual expression, which aligns well with the casual dating mindset. Additionally, the vibrant nightlife and social scene in cities like Paris provide ample opportunities for casual encounters and dating. Underlying macroeconomic factors have also played a role in the development of the Casual Dating market in France. The country's stable economy and high disposable income levels have allowed individuals to allocate more resources towards leisure activities, including casual dating. Furthermore, the increasing number of single individuals in France, as well as the rising divorce rates, have contributed to the growing demand for casual relationships. In conclusion, the Casual Dating market in France is experiencing significant growth due to changing customer preferences, the emergence of new trends, local special circumstances, and underlying macroeconomic factors. As individuals seek more casual and non-committal relationships, the market has responded with the rise of mobile dating apps and niche platforms catering to specific interests. The liberal attitude towards relationships and sexuality in France, combined with the country's stable economy and high disposable income levels, have created a favorable environment for the development of the casual dating industry.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.