Digital Treatment & Care - Romania

Romania

The Digital Treatment & Care market in Romania is projected to witness a significant growth in revenue, with an estimated value of €204.70m in 2024.
This market is expected to experience a steady annual growth rate of 11.87% from 2024 to 2029, resulting in a projected market volume of €358.70m by the end of 2029.
The user penetration rate in Romania is anticipated to be 16.26% in 2024 and is predicted to reach 21.04% by 2029.
The average revenue per user (ARPU) is expected to be €64.16.
When compared globally, it is noteworthy that United States is set to generate the highest revenue in the Digital Treatment & Care market, amounting to €27,450.00m in 2024.
In Romania, the market for Digital Treatment & Care in the Digital Health sector is rapidly growing, with a strong focus on telemedicine and remote patient monitoring.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Digital Treatment & Care market in Romania is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: In Romania, there is an increasing demand for digital healthcare solutions such as contraception/fertility apps, medication checker apps, online pharmacies, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms. Customers are seeking convenient and accessible ways to manage their health and well-being, leading to a growing adoption of digital treatment and care tools.

Trends in the market: One notable trend in the Romanian market is the rising popularity of online pharmacies, offering a wide range of medications and healthcare products delivered directly to customers' doorsteps. This trend is fueled by the convenience and privacy it provides to individuals seeking pharmaceutical products. Additionally, the use of smart health devices like thermometers, blood glucose meters, and blood pressure monitors is on the rise as people become more proactive about monitoring their health metrics.

Local special circumstances: Romania has been experiencing a digital transformation in its healthcare sector, with the government implementing initiatives to promote the use of digital health solutions. This includes the development of e-health platforms and the integration of telemedicine services to improve access to healthcare services, especially in rural areas. The increasing digital literacy among the population is also contributing to the adoption of digital treatment and care tools in Romania.

Underlying macroeconomic factors: The growing focus on healthcare innovation and technology in Romania is supported by favorable macroeconomic factors such as increasing healthcare spending, a rising middle-class population with disposable income, and a supportive regulatory environment. These factors create a conducive market environment for the growth of the Digital Treatment & Care market in Romania, driving investments and advancements in digital health solutions.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.