Market Insights Digital Digital Health Digital Fitness & Well-Being

Fitness Trackers - Africa

Africa

The Fitness-Tracker market in Africa is projected to reach a revenue of €1,391.00m in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 7.97%, resulting in a projected market volume of €2,041.00m by 2029.
The user penetration in Africa is expected to be 5.79% in 2024 and is projected to increase to 8.22% by 2029.
The average revenue per user (ARPU) is expected to amount to €18.48.
In global comparison, United States is predicted to generate the highest revenue of €10,080.00m in 2024.
Despite the growing interest in fitness trackers globally, the adoption rate of fitness trackers in Africa remains relatively low due to limited access to technology and cultural differences.

Key regions: Canada, Asia, United Kingdom, Italy, Japan

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Fitness Trackers market in Africa has been witnessing significant growth and development in recent years.

Customer preferences: Customers in Africa are increasingly gravitating towards digital fitness and well-being solutions, including fitness trackers, online doctor consultations, and digital treatment and care options. The convenience and accessibility offered by these digital platforms are appealing to a wide range of consumers across the continent. Additionally, the growing awareness about the importance of health and fitness is driving more individuals to seek out these innovative solutions to monitor and improve their well-being.

Trends in the market: In Nigeria, one of the largest markets in Africa, there has been a surge in the adoption of fitness trackers among the urban population. The desire to lead a healthier lifestyle, coupled with the convenience of tracking fitness goals and progress through wearable devices, has propelled the demand for fitness trackers in the country. Moreover, the increasing penetration of smartphones and the availability of affordable fitness tracker options have made these devices more accessible to a larger segment of the population.

Local special circumstances: In South Africa, the market for fitness trackers is experiencing a shift towards more advanced and feature-rich devices. Consumers in urban areas, particularly in cities like Johannesburg and Cape Town, are showing a preference for fitness trackers that offer comprehensive health monitoring capabilities, such as heart rate tracking, sleep analysis, and GPS functionality. This trend is driven by a growing health consciousness among the population and a willingness to invest in technology that can provide valuable insights into their overall well-being.

Underlying macroeconomic factors: The economic growth and increasing disposable income levels in countries like Kenya and Ghana are also contributing to the expansion of the Fitness Trackers market in Africa. As more people in these countries have the financial means to invest in health and wellness products, the demand for fitness trackers and other digital health solutions is expected to rise. Additionally, the improving healthcare infrastructure and the rise of telemedicine services are creating a conducive environment for the growth of the digital health sector in Africa.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.