Social Networking - South Africa

  • South Africa
  • The Social Networking market in South Africa is expected to experience significant growth in the coming years.
  • According to projections, the total revenue in this market is estimated to reach €111.80m in 2022.
  • This revenue is expected to grow at an annual rate of 5.77% between 2022 and 2027, resulting in a projected market volume of €147.20m by 2027.
  • When examining the revenue breakdown within the Social Networking market, it is projected that in-app purchases (IAP) will contribute €23.12m in revenue in 2022.
  • Additionally, paid app revenue is expected to reach €0.09m in the same year.
  • Advertising revenue, on the other hand, is projected to reach €88.60m in 2022.
  • In terms of user engagement, the number of downloads in the Social Networking market is estimated to reach 32.95m downloads in 2022.
  • Currently, the average revenue per download is expected to amount to €3.39, indicating the value generated by each download.
  • When comparing the revenue generated in South Africa to other countries, it is worth noting that in China leads the global market with a projected revenue of €47.13bn in 2022.
  • This demonstrates the significant potential and growth opportunities within the Social Networking market industry on a global scale.

Key regions: China, Europe, Asia, South Korea, India

 
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Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Vue d’ensemble

  • Revenue
  • Market Shares
  • Downloads
  • Users
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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