News & Magazines - South Africa

  • South Africa
  • The News & Magazines market in South Africa is set to achieve a significant milestone, with total revenue projected to reach €10.28m in 2022.
  • This impressive figure indicates the financial potential and growth within this market segment.
  • Looking ahead, the industry is anticipated to experience a steady annual growth rate of 11.63% (CAGR 2022-2027), leading to a projected market volume of €17.68m by 2027.
  • This demonstrates the sustained upward trajectory of the News & Magazines market in South Africa.
  • Within this market, specific revenue streams contribute to its overall success.
  • In-app purchase (IAP) revenue is expected to reach €1.86m in 2022, reflecting the popularity and demand for digital content.
  • Additionally, paid app revenue is projected to reach €0.03m in 2022, highlighting the willingness of consumers to invest in quality news and magazine applications.
  • Furthermore, advertising revenue is anticipated to reach €8.40m in 2022, underscoring the significance of advertising as a revenue source within this market.
  • The News & Magazines market's growth is not solely measured by revenue, but also by the number of downloads.
  • In 2022, the number of downloads is projected to reach 3.35m downloads, demonstrating the high level of engagement and interest in news and magazine applications.
  • Moreover, the average revenue per download is expected to amount to €3.07, indicating the value placed on the content within this market segment.
  • When comparing the global landscape, it is evident that in the United States generates the highest revenue within the News & Magazines market.
  • In 2022, in the United States is projected to generate a staggering €4,198.00m in revenue, showcasing its dominance and economic power in this industry.
  • However, South Africa's News & Magazines market is steadily growing and presents a promising opportunity for both local and international players to capitalize on its potential.

Key regions: Japan, Europe, India, Germany, United States

 
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Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Vue d’ensemble

  • Revenue
  • Market Shares
  • Downloads
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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