Smoking Tobacco - Worldwide

  • Worldwide
  • In 2024, the revenue in the Smoking Tobacco market worldwide amounts to €57.3bn.
  • It is projected to grow annually by 4.20% (CAGR 2024-2029).
  • When comparing globally, in China generates the highest revenue of €12,530m in 2024.
  • In terms of per person revenues, €8.79 is generated in 2024.
  • Looking ahead, the volume in the Smoking Tobacco market is expected to reach 313.6m kg by 2029.
  • There will be a volume growth of 0.5% in 2025.
  • The average volume per person in the Smoking Tobacco market is projected to be 0.1kg in 2024.
  • Worldwide, smoking tobacco consumption has declined steadily over the past decade due to increasing awareness of health risks and stricter regulations on tobacco products.

Key regions: Germany, United States, China, Worldwide, Russia

Comparaison de régions

Analyst Opinion

Smoking tobacco (including pipe tobacco but excluding smokeless tobacco) is mostly popular in countries where differences in taxation induce consumers to substitute ready-made cigarettes with roll-your-own cigarettes. This trend can mainly be observed in parts of Europe and North America. In Germany, for instance, roll-your-own tobacco (fine-cut tobacco) is the second-most-popular tobacco product, behind cigarettes, with 17% of the population using it, according to the Statista Global Consumer Survey conducted in early 2022. Similarly, in the UK, 14% of respondents stated that they consumed fine-cut tobacco.

The trend is not so common in the East, however. In India, for example, fine-cut tobacco is not so popular, because of the availability of cheaper cigarette alternatives, such as “Beedi,” which have a particularly strong presence in rural areas.

The Scandinavian Tobacco Group is one of the leading players in this segment. Its portfolio includes fine-cut tobacco brands such as Bugler, Break, Escort, Bali Shag, and Tiedemanns as well as pipe tobacco brands such as Captain Black, Erinmore, and Borkum Riff.


Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Smoking Tobacco.

Modeling approach:

The segment size is determined through a bottom-up approach. In order to analyze the markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as smoking rates, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques, such as exponential trend smoothing and regression analysis. The selection of forecasting techniques is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Volume
  • Price
  • Analyst Opinion
  • Sales Channels
  • Global Comparison
  • Methodology
  • Key Market Indicators
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