Market Insights Consumer Tissue & Hygiene Paper

Household Paper - France

France

In 2024, the Household Paper market in France generated a revenue of €1.65bn.
It is projected to grow at an annual rate of -0.1% (CAGR 2024-2028).
When compared globally, in China leads the market with a revenue of €15,590m in 2024.
On a per capita basis, the revenue generated in France amounts to €25.44 per person in 2024.
Looking ahead, the volume in the Household Paper market is expected to reach 0.3bn kg by 2028.
The segment is also anticipated to experience a slight volume growth of -0.1% in 2025.
On an individual level, the average volume per person in the Household Paper market is forecasted to be 27.8kg in 2024.
The demand for eco-friendly household paper products is rapidly increasing in France, driven by the country's strong focus on sustainability.

Key regions: Europe, Vietnam, Indonesia, United States, Australia

Marché

Région

Comparaison de régions

Monnaie

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on tissue and hygiene paper products, which include toilet paper, paper tissues, household paper, feminine hygiene products, baby diapers, face masks, and incontinence products that are produced for private end consumers. Retail sales through both offline and online sales channels are included.

Modeling size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from third-party sources (e.g., independent databases), historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Consumer Insights Global survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, exponential trend smoothing is well suited for making forecasts about the Tissue & Hygiene Paper market, which is projected to grow steadily. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).