Feminine Hygiene - Worldwide

  • Worldwide
  • In 2024, the Feminine Hygiene market worldwide generated a revenue of €46.13bn.
  • It is estimated that the market will experience an annual growth rate of 5.12% (CAGR 2024-2029).
  • Among all countries, in China leads the way in terms of revenue, with €11,220m generated in 2024.
  • When considering the population, the per person revenue in 2024 stands at €5.95.
  • Despite cultural barriers, the global feminine hygiene market is experiencing increased demand in countries like India and China.

Key regions: India, Indonesia, Worldwide, Vietnam, Australia

Comparaison de régions

Analyst Opinion

The feminine hygiene products market has seen a shift towards sustainability in recent years, driven by increasing consumer awareness about the environmental impact of single-use products and a growing demand for eco-friendly alternatives. Feminine hygiene products, such as sanitary pads and tampons, are major contributors to the global waste problem, with billions of disposable products ending up in landfills each year. In response to this trend, there has been a growing demand for sustainable and environmentally friendly feminine hygiene products, such as reusable menstrual cups, cloth pads, and biodegradable pads and tampons. These products offer a more sustainable solution, as they can be reused multiple times and have a much lower environmental impact than single-use products.

In addition to sustainability, the growing popularity of e-commerce platforms for personal care products is also expected to increase the sales of feminine hygiene products through online channels. This trend is likely to continue, as consumers are increasingly looking for convenient and easy ways to purchase personal care products.

In the coming years, the feminine hygiene products market is expected to see continued growth, driven by the increasing demand for sustainable and environmentally friendly products, as well as the growth of e-commerce channels. Companies in the market should be aware of consumer preferences and adjust their strategies accordingly, in order to remain competitive and meet the growing demand for sustainable products.


Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, consumer spending, and price level index. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Volume
  • Price
  • Analyst Opinion
  • Sales Channels
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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