Ready-to-Drink (RTD) Coffee - United Arab Emirates

The Ready-to-Drink (RTD) Coffee market in United Arab Emirates is experiencing significant growth and development.

Customer preferences: In recent years, there has been a shift in consumer preferences towards convenient and on-the-go beverage options. This has led to an increased demand for RTD coffee products, which provide a quick and easy way for consumers to enjoy their favorite coffee flavors without the need for brewing or preparation. Additionally, the younger generation in UAE is increasingly embracing the coffee culture and seeking out new and innovative coffee products, further driving the demand for RTD coffee.

Trends in the market: One of the key trends in the RTD coffee market in United Arab Emirates is the introduction of new and unique flavors. Market players are constantly innovating and launching new products to cater to the diverse taste preferences of consumers. From traditional flavors such as caramel and vanilla to more exotic options like cardamom and saffron, there is a wide variety of choices available in the market. This trend is driven by the desire to offer consumers a unique and differentiated experience, as well as to tap into the growing trend of flavor experimentation. Another trend in the market is the increasing focus on health and wellness. Consumers are becoming more health-conscious and are seeking out healthier beverage options. This has led to the emergence of RTD coffee products that are low in sugar, fat, and calories, and are made with natural ingredients. Market players are also incorporating functional ingredients such as vitamins, antioxidants, and probiotics into their products to appeal to health-conscious consumers.

Local special circumstances: The United Arab Emirates has a thriving café culture, with coffee being an integral part of the social fabric. Emiratis and expatriates alike enjoy gathering at coffee shops to socialize and enjoy a cup of coffee. However, due to the hot climate in the region, there is a growing demand for cold coffee options. RTD coffee provides a convenient solution for consumers who want to enjoy their favorite coffee flavors without the need for hot beverages.

Underlying macroeconomic factors: The United Arab Emirates has a strong economy and a high per capita income, which has contributed to the growth of the RTD coffee market. Consumers in the country have a higher disposable income, allowing them to spend more on premium and indulgent products such as RTD coffee. Additionally, the UAE is a popular tourist destination, attracting visitors from around the world. This has created a demand for international coffee brands and flavors, further driving the growth of the RTD coffee market. In conclusion, the Ready-to-Drink (RTD) Coffee market in United Arab Emirates is experiencing growth and development due to changing customer preferences, including the desire for convenience and on-the-go options, as well as the increasing focus on health and wellness. The market is also influenced by local special circumstances, such as the hot climate and the thriving café culture. Furthermore, the strong economy and high per capita income in the UAE contribute to the growth of the RTD coffee market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.