Non-Alcoholic Drinks - New Zealand

The Non-Alcoholic Drinks market in New Zealand is experiencing significant growth and development.

Customer preferences: Consumers in New Zealand have shown a growing preference for healthier and more natural beverage options. This has led to an increased demand for non-alcoholic drinks that are low in sugar, free from artificial additives, and made with natural ingredients. Additionally, there is a rising interest in functional beverages that offer specific health benefits such as improved digestion, increased energy, and enhanced cognitive function.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in New Zealand is the growing popularity of plant-based beverages. Consumers are increasingly opting for dairy alternatives such as almond milk, soy milk, and oat milk. This trend is driven by factors such as health consciousness, ethical considerations, and lactose intolerance. Another trend in the market is the rise of craft and artisanal beverages. Consumers are seeking unique and premium non-alcoholic drinks that offer a more personalized and authentic experience. This trend is reflected in the increasing number of small-scale producers and specialty shops offering a wide range of handcrafted beverages, including cold-pressed juices, kombucha, and herbal infusions.

Local special circumstances: New Zealand's unique natural environment and agricultural resources play a significant role in shaping the Non-Alcoholic Drinks market. The country is known for its pristine landscapes and clean air, which has led to a growing demand for organic and natural beverages. Additionally, New Zealand has a strong agricultural sector, with a focus on sustainable farming practices. This has resulted in the availability of high-quality ingredients for the production of non-alcoholic drinks, such as fruits, vegetables, and herbs.

Underlying macroeconomic factors: The growing Non-Alcoholic Drinks market in New Zealand is also influenced by several macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income levels. This has allowed consumers to spend more on premium and healthier beverage options. Furthermore, the tourism industry in New Zealand is thriving, attracting a large number of international visitors. These tourists often seek out local and unique experiences, including trying the country's non-alcoholic beverages. This has created opportunities for local producers to expand their customer base and cater to the growing demand from both domestic and international consumers.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.