Non-Alcoholic Drinks - Malaysia

  • Malaysia
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to €2.40bn in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to €921.00m in 2024.
  • Revenue, combined amounts to €3.32bn in 2024.
  • The revenue, at home is expected to grow annually by 3.93% (CAGR 2024-2028).
  • In global comparison, most revenue, at home is generated in the United States (€185bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of €69.31 are generated in 2024.
  • In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 2.1bn L by 2024.
  • Volume, out-of-home is expected to amount to 322.9m L in 2024.
  • Volume, combined is expected to amount to 2.4bn L in 2024.
  • The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 1.1% in 2025.
  • The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 60.37L in 2024.

Key regions: Worldwide, United States, India, Vietnam, Australia

Comparaison de régions

Analyst Opinion

The Non-Alcoholic Drinks market in Malaysia has been experiencing significant growth in recent years. Customer preferences have shifted towards healthier beverage options, leading to an increased demand for non-alcoholic drinks. Additionally, local special circumstances and underlying macroeconomic factors have played a role in driving the development of this market. Customer preferences in Malaysia have been shifting towards healthier beverage options. With increasing health consciousness among consumers, there is a growing demand for non-alcoholic drinks that are perceived to be healthier and more natural. This has led to a rise in the consumption of beverages such as herbal teas, fruit juices, and functional drinks. Consumers are also looking for drinks that are low in sugar and free from artificial additives. As a result, companies in the Non-Alcoholic Drinks market have been focusing on developing products that cater to these changing preferences. One of the key trends in the Non-Alcoholic Drinks market in Malaysia is the rise of functional beverages. Functional drinks, such as energy drinks and sports drinks, have gained popularity among consumers who are looking for beverages that provide additional health benefits. These drinks often contain vitamins, minerals, and other ingredients that are believed to enhance energy levels, improve athletic performance, or support overall health. The demand for functional drinks has been driven by the growing interest in health and wellness, as well as the increasing number of people participating in sports and fitness activities. Another trend in the market is the growing popularity of ready-to-drink (RTD) beverages. RTD beverages offer convenience and are often consumed on-the-go. They include products such as bottled water, ready-to-drink coffee and tea, and packaged fruit juices. The demand for RTD beverages has been driven by the busy lifestyles of consumers who are looking for quick and easy refreshment options. This trend has been further fueled by the growing number of convenience stores and the expansion of e-commerce platforms, which make it easier for consumers to access and purchase RTD beverages. Local special circumstances have also influenced the development of the Non-Alcoholic Drinks market in Malaysia. The country's multicultural population has led to a diverse range of beverage preferences. For example, Malaysians of Chinese descent have a strong tea-drinking culture, while Malaysians of Indian descent have a preference for beverages such as lassi and masala chai. This diversity has created opportunities for companies to cater to specific consumer segments and introduce new and unique beverage options. Underlying macroeconomic factors have also played a role in the development of the Non-Alcoholic Drinks market in Malaysia. The country's growing middle class and rising disposable incomes have led to increased consumer spending on beverages. Additionally, the government's focus on promoting a healthy lifestyle and reducing sugar consumption has influenced consumer behavior and preferences. As a result, companies in the Non-Alcoholic Drinks market have been innovating and introducing products that meet these changing consumer demands. In conclusion, the Non-Alcoholic Drinks market in Malaysia has been developing due to shifting customer preferences towards healthier options, the rise of functional beverages and ready-to-drink products, local special circumstances, and underlying macroeconomic factors. Companies in the market have been adapting to these trends and introducing new and innovative products to meet consumer demands.


Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Vue d’ensemble

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Key Players
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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