Bottled Water - Lesotho

The Bottled Water market in Lesotho is experiencing significant growth and development.

Customer preferences: Customers in Lesotho are increasingly choosing bottled water as their preferred choice of beverage. This can be attributed to several factors, including concerns about the safety and quality of tap water, as well as the convenience and portability of bottled water. Additionally, the growing health consciousness among consumers is driving the demand for bottled water, as it is often perceived as a healthier alternative to sugary drinks.

Trends in the market: One of the key trends in the bottled water market in Lesotho is the increasing popularity of flavored and functional water. Consumers are seeking more variety and are willing to try different flavors and types of bottled water, such as infused water with fruits or herbs, or water with added vitamins and minerals. This trend is driven by the desire for a refreshing and flavorful drinking experience, as well as the perceived health benefits of functional water. Another trend in the market is the rise of premium and luxury bottled water brands. These brands offer unique packaging, superior quality water sourced from natural springs or glaciers, and a premium price point. The demand for these premium brands is driven by consumers who are willing to pay a premium for a premium product and are seeking a more exclusive and luxurious drinking experience.

Local special circumstances: Lesotho is a landlocked country with limited access to natural water sources. The lack of easily accessible clean water sources and the challenges in maintaining a reliable and safe water supply infrastructure contribute to the growing demand for bottled water. Additionally, Lesotho has a high altitude, which can result in a drier climate and increased water consumption needs, further driving the demand for bottled water.

Underlying macroeconomic factors: The growing economy of Lesotho, coupled with increasing disposable incomes, is fueling the growth of the bottled water market. As consumers have more purchasing power, they are able to afford bottled water as a daily beverage option. Additionally, the urbanization and modernization of the country are leading to changes in lifestyle and consumption patterns, with bottled water becoming a staple in the diets of many urban dwellers. In conclusion, the Bottled Water market in Lesotho is experiencing significant growth and development due to customer preferences for safe and convenient beverages, the rise of flavored and functional water, the demand for premium and luxury brands, the local special circumstances of limited access to clean water sources, and the underlying macroeconomic factors of a growing economy and increasing disposable incomes.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.