Bottled Water - Indonesia

The Bottled Water market in Indonesia has experienced significant growth in recent years, driven by changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Indonesia, there has been a shift in customer preferences towards healthier beverage options, leading to an increased demand for bottled water. Consumers are becoming more health-conscious and are actively seeking out products that are free from artificial additives and preservatives. Bottled water provides a convenient and portable way for individuals to stay hydrated throughout the day, making it a popular choice among health-conscious consumers.

Trends in the market: One of the key trends in the bottled water market in Indonesia is the rising popularity of flavored and infused water. Manufacturers are introducing a wide variety of flavored water options, such as fruit-infused and herbal-infused water, to cater to the evolving tastes and preferences of consumers. This trend is driven by the desire for more refreshing and flavorful alternatives to plain water. Another trend in the market is the increasing focus on sustainability and environmental consciousness. Consumers are becoming more aware of the negative impact of single-use plastic bottles on the environment, leading to a growing demand for eco-friendly packaging solutions. As a result, many bottled water companies in Indonesia are adopting sustainable packaging practices, such as using recyclable materials and promoting bottle recycling programs.

Local special circumstances: Indonesia is a country with a tropical climate, characterized by high temperatures and humidity. This climatic condition creates a constant need for hydration, making bottled water a necessity for many Indonesians. Additionally, the country's large population and urbanization have contributed to the growing demand for bottled water, as it is easily accessible and convenient for on-the-go consumption.

Underlying macroeconomic factors: The growing middle class in Indonesia has played a significant role in the development of the bottled water market. As disposable incomes increase, more individuals have the means to afford bottled water as a regular part of their daily lives. Additionally, rapid urbanization and the increasing number of people living in cities have led to a higher demand for packaged beverages, including bottled water. In conclusion, the Bottled Water market in Indonesia has experienced growth due to changing customer preferences towards healthier beverage options, trends in the market such as flavored and infused water, local special circumstances such as the country's tropical climate and large population, and underlying macroeconomic factors like the growing middle class and urbanization. These factors have contributed to the increasing demand for bottled water in Indonesia.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.