Bottled Water - Bangladesh

The Bottled Water market in Bangladesh has been experiencing significant growth in recent years, driven by changing consumer preferences and increasing health consciousness among the population.

Customer preferences: Consumers in Bangladesh are increasingly opting for bottled water as their preferred choice of beverage, primarily due to concerns about the quality and safety of tap water. The lack of access to clean and safe drinking water in many parts of the country has also contributed to the rising demand for bottled water. Additionally, the convenience and portability of bottled water make it a popular choice for consumers on the go.

Trends in the market: One of the key trends in the bottled water market in Bangladesh is the growing popularity of premium and functional water products. Consumers are willing to pay a premium for bottled water that offers additional health benefits, such as mineral water or alkaline water. This trend is driven by increasing health consciousness and a desire for products that offer added value. Another trend in the market is the rise of local and regional brands. While international brands still dominate the market, local and regional players are gaining traction by offering competitive pricing and catering to the specific tastes and preferences of the Bangladeshi consumers. These local brands often highlight their use of local water sources and their commitment to sustainability, which resonates well with the local population.

Local special circumstances: Bangladesh is a densely populated country with limited access to clean drinking water in many areas. This has created a significant market opportunity for bottled water companies to meet the growing demand for safe and convenient drinking water. Moreover, the country's rapid urbanization and increasing disposable income have also contributed to the growth of the bottled water market.

Underlying macroeconomic factors: The growing middle class in Bangladesh, along with rising disposable incomes, has fueled the demand for bottled water. As more consumers have the means to afford bottled water, they are willing to spend on products that they perceive as safer and of higher quality than tap water. Additionally, the government's efforts to improve access to clean drinking water in rural areas have been limited, further driving the demand for bottled water. The lack of reliable and safe tap water infrastructure in many parts of the country has created a reliance on bottled water as the primary source of drinking water. In conclusion, the Bottled Water market in Bangladesh is experiencing significant growth due to changing consumer preferences, increasing health consciousness, limited access to clean drinking water, and rising disposable incomes. The market is characterized by the growing popularity of premium and functional water products, the rise of local and regional brands, and the underlying macroeconomic factors of a growing middle class and limited government efforts to improve access to clean drinking water.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.