Home Décor - Greece

Greece

In Greece, the revenue generated in the Home Décor market Segment in 2024 amounts to €236.40m.
It is projected that the market will experience an annual growth rate of -0.13% (CAGR 2024-2029).
When compared to other countries globally, in the United States generates the highest revenue in the Home Décor market Segment, reaching €32,860m in 2024.
In terms of per person revenues, in Greece generates €22.94 in 2024.
The demand for traditional Greek home décor items, such as handmade ceramics and Byzantine-inspired textiles, is experiencing a resurgence in the Greek market.

Key regions: India, France, United States, Canada, Denmark

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Home Décor market in Greece has been experiencing significant growth in recent years. Customer preferences have shifted towards more modern and minimalist designs, with a focus on functionality and simplicity. This trend is in line with the global market, as consumers worldwide are increasingly seeking out home décor items that are both aesthetically pleasing and practical. In terms of

Customer preferences: Greeks have shown a growing interest in sustainable and eco-friendly home décor products. This can be attributed to a rising awareness of environmental issues and a desire to reduce their carbon footprint. As a result, there has been an increase in the demand for home décor items made from natural materials, such as wood, bamboo, and organic fabrics. Another trend in the market is the popularity of home décor items that reflect Greek culture and heritage. Consumers are increasingly looking for products that showcase traditional Greek motifs and designs, such as pottery, textiles, and wall art. This trend can be attributed to a growing sense of national pride and a desire to support local artisans and craftsmen. Local special circumstances also play a role in the development of the Home Décor market in Greece. The country's rich history and cultural heritage provide a unique selling point for Greek home décor products. The use of traditional materials and techniques, combined with modern designs, creates a distinctive blend of old and new that appeals to both domestic and international consumers. Underlying macroeconomic factors have also contributed to the growth of the Home Décor market in Greece. The country has experienced a steady economic recovery in recent years, which has boosted consumer confidence and spending power. As a result, consumers are more willing to invest in home décor items and are increasingly viewing them as an important part of their overall lifestyle. In conclusion, the Home Décor market in Greece is developing in line with global trends, with a focus on modern and minimalist designs, sustainable and eco-friendly products, and products that reflect Greek culture and heritage.

Local special circumstances: such as the country's rich history and cultural heritage, contribute to the market's growth. The

Underlying macroeconomic factors: including the country's economic recovery, also play a significant role in driving consumer demand for home décor items.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.