Pet Food - Pakistan

Pakistan

Revenue in the Pet Food market amounts to €220.90m in 2024. The market is expected to grow annually by 5.62% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€54,820m in 2024).
In relation to total population figures, per person revenues of €0.90 are generated in 2024.
In the Pet Food market, volume is expected to amount to 266.90m kg by 2029. The Pet Food market is expected to show a volume growth of 0.7% in 2025.
The average volume per person in the Pet Food market is expected to amount to 1.1kg in 2024.

Key regions: Russia, Spain, Philippines, United Kingdom, India

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Pet Food market in Pakistan has shown minimal growth, influenced by factors such as limited consumer awareness of pet nutrition and lack of access to premium pet food options. Despite this, the market is expected to see gradual growth due to increasing pet ownership and rising disposable income in the country.

Customer preferences: With a significant increase in pet ownership, there has been a noticeable shift in consumer preferences towards more premium and natural pet food options in Pakistan. This trend is largely driven by the growing awareness of the importance of pet nutrition and the desire for pet owners to provide their furry companions with the best possible diet. Additionally, there has been a rise in demand for pet food with specific health benefits, such as weight management or joint support, reflecting the growing focus on preventive healthcare for pets. This trend is likely to continue as pet owners become more conscious of the impact of nutrition on their pets' overall well-being and seek out specialized and personalized options for their furry family members.

Trends in the market: In Pakistan, the Pet Food Market within The Food market is experiencing a surge in demand for premium and natural pet food products. As pet ownership increases and consumers become more health-conscious, there is a growing trend towards organic and grain-free options. This trend is expected to continue, driven by the increasing disposable income and changing attitudes towards pet care. This presents opportunities for industry stakeholders to tap into this growing market and cater to the evolving demands of pet owners. Additionally, e-commerce and online ordering of pet food are gaining popularity, providing convenience and accessibility for customers. As such, companies in the Pet Food Market need to adapt to these trends and invest in digital platforms to remain competitive.

Local special circumstances: In Pakistan, the Pet Food Market is heavily influenced by cultural and religious factors. The majority of the population follows Islam, which prohibits the consumption of pork. This has led to a strong preference for halal pet food products. Additionally, the country's climate and geography play a significant role in determining the types of pet food consumed. Due to the hot and dry weather, there is a higher demand for dry pet food as opposed to wet or canned options. The regulatory environment also plays a role, with strict import regulations limiting the availability of foreign pet food brands, leading to a growing market for locally-produced pet food.

Underlying macroeconomic factors: The Pet Food Market in Pakistan is heavily influenced by macroeconomic factors such as changing consumer preferences, economic stability, and government regulations. With a growing middle class and increasing disposable income, there is a rising demand for premium pet food products. Additionally, favorable government policies and investments in the agriculture sector have resulted in a steady supply of high-quality raw materials for pet food production. However, challenges such as inflation and currency devaluation can affect the market's growth and pricing strategies. Moreover, the pet food market is also impacted by global trends, such as the rising preference for natural and organic pet food products, which has led to an increase in imports from developed countries.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.