Market Insights Consumer Food Oils & Fats

Butter - Poland

Poland

Revenue in the Butter market amounts to €0.53bn in 2024. The market is expected to grow annually by 4.80% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€6,324m in 2024).
In relation to total population figures, per person revenues of €13.08 are generated in 2024.
In the Butter market, volume is expected to amount to 50.61m kg by 2029. The Butter market is expected to show a volume growth of 3.4% in 2025.
The average volume per person in the Butter market is expected to amount to 1.13kg in 2024.

Key regions: Canada, Japan, United Kingdom, South Korea, United States

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Butter Market within the Oils & Fats sector in Poland is witnessing minimal growth, influenced by factors such as fluctuating dairy prices, changing consumer preferences towards plant-based alternatives, and economic challenges affecting purchasing power.

Customer preferences: Consumers in Poland are increasingly gravitating towards plant-based butter alternatives, reflecting a broader trend of health consciousness and environmental awareness. This shift is influenced by a growing demographic of younger, eco-minded individuals who prioritize sustainable food choices. Additionally, urbanization has led to busier lifestyles, prompting a demand for convenient, ready-to-use spreads that align with modern dietary preferences. As traditional dairy butter faces competition, brands are innovating to offer healthier, versatile options that cater to this evolving consumer landscape.

Trends in the market: In Poland, the Butter Market is experiencing a notable shift towards plant-based alternatives, driven by increasing health consciousness and environmental sustainability among consumers. This trend is particularly pronounced among younger, urban populations who seek convenient, nutritious options that align with their lifestyle choices. As traditional dairy butter faces market challenges, brands are innovating with diverse formulations that emphasize health benefits and versatility. This transition not only reflects changing consumer preferences but also presents opportunities and challenges for industry stakeholders, prompting them to adapt to this evolving landscape to remain competitive.

Local special circumstances: In Poland, the Butter Market is uniquely shaped by the country's rich dairy heritage and the prevalence of traditional culinary practices that emphasize butter as a staple ingredient. However, increasing health awareness and environmental concerns are prompting a shift towards plant-based alternatives, especially among younger consumers in urban areas. Additionally, Poland's EU membership imposes stringent regulations on food quality and labeling, influencing how brands innovate and market their products. This blend of cultural appreciation for dairy and evolving consumer preferences creates a dynamic landscape for both traditional and alternative butter products.

Underlying macroeconomic factors: The Butter Market in Poland is significantly influenced by macroeconomic factors such as national economic stability, supply chain dynamics, and consumer spending patterns. Economic growth in Poland has bolstered disposable incomes, allowing consumers to indulge in premium butter products while still favoring traditional options. Conversely, inflationary pressures and rising costs of production due to global commodity price fluctuations can strain profit margins and consumer affordability. Additionally, Poland's compliance with EU agricultural policies impacts both pricing and quality standards, further shaping market dynamics. Consumer trends toward sustainability and health consciousness also drive innovation in plant-based butter alternatives, reflecting a broader shift in dietary preferences.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.