Market Insights Consumer Food Bread & Cereal Products

Bread - Poland

Poland

Revenue in the Bread market amounts to €4.04bn in 2024. The market is expected to grow annually by 5.86% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€73bn in 2024).
In relation to total population figures, per person revenues of €100.50 are generated in 2024.
In the Bread market, volume is expected to amount to 3.02bn kg by 2029. The Bread market is expected to show a volume growth of 4.9% in 2025.
The average volume per person in the Bread market is expected to amount to 64.7kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

In Poland, the Bread market, within the Bread & Cereal Products market in The Food market, has been experiencing minimal growth. Factors such as changing consumer preferences and increasing competition are impacting the growth rate of this market.

Customer preferences: The Polish bread market has witnessed a rise in demand for healthier and organic options, driven by the growing health consciousness among consumers. Additionally, there has been a shift towards artisanal and specialty breads, with consumers willing to pay a premium for high-quality, locally sourced ingredients. This trend is also influenced by the increasing demand for gluten-free and plant-based options, as well as the rising popularity of traditional Polish breads such as sourdough and rye. These changing consumer preferences highlight a shift towards more mindful and sustainable consumption in the Bread & Cereal Products Market within The Food market.

Trends in the market: In Poland, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a rise in demand for artisanal and specialty breads. Consumers are increasingly interested in higher quality, healthier options, leading to the emergence of artisanal bakeries and premium brands. Additionally, there is a growing trend towards gluten-free and organic breads, driven by health concerns and dietary preferences. These trends indicate a shift towards more diverse and premium offerings in the market, presenting opportunities for industry stakeholders to innovate and cater to evolving consumer demands.

Local special circumstances: In Poland, the Bread Market is heavily influenced by the country's traditional bread culture and long-standing preference for artisanal, locally-made bread. This is reflected in the variety of regional specialty breads and the use of high-quality, locally-sourced ingredients. Additionally, government regulations on food labeling and ingredient sourcing have a significant impact on the market, ensuring that consumers have access to accurate and transparent information about the bread they purchase. These unique factors contribute to the strong demand for high-quality and authentic bread products in the Polish market.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in Poland is heavily influenced by macroeconomic factors such as consumer spending power, GDP growth, and government policies. As a member of the European Union, Poland's economic growth has been steadily increasing, leading to an increase in disposable income and consumer spending. This has positively impacted the Bread Market, as consumers are more willing to spend on convenient and healthy food options. Additionally, government initiatives to promote healthy eating habits and support local food production have also contributed to the growth of the Bread Market in Poland. However, fluctuations in global commodity prices and currency exchange rates can also have a significant impact on the market, as imported raw materials are a crucial component of bread production. Therefore, the Bread Market in Poland is closely tied to the overall economic health of the country and global economic trends.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.