Fresh Fruits - Malaysia

  • Malaysia
  • Revenue in the Fresh Fruits market amounts to €3.55bn in 2024. The market is expected to grow annually by 6.92% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in India (€107bn in 2024).
  • In relation to total population figures, per person revenues of €102.40 are generated in 2024.
  • In the Fresh Fruits market, volume is expected to amount to 1,257.00m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 5.1% in 2025.
  • The average volume per person in the Fresh Fruits market is expected to amount to 29.7kg in 2024.

Key regions: Canada, Spain, Russia, South Korea, Philippines

 
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Analyst Opinion

The Fresh Fruits market in Malaysia is experiencing minimal growth, impacted by various factors such as changing consumer preferences, fluctuations in weather patterns, and increasing competition among sub-markets. Despite the convenience of online shopping and rising health awareness, the growth rate is hindered by challenges in transportation and storage, as well as the availability of locally grown fruits. Efforts to improve infrastructure and promote domestic production could potentially boost the growth of this market.

Customer preferences:
In Malaysia, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is experiencing a rise in demand for locally-sourced and organic produce. This trend is driven by consumer awareness of sustainability and health benefits, as well as a desire to support local farmers. Additionally, there is a growing preference for exotic and unique fruits, influenced by the country's diverse cultural influences. This has led to an increase in imports, creating opportunities for international suppliers to enter the market.

Trends in the market:
In Malaysia, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is seeing a shift towards healthier and more sustainable options. There is a growing demand for organic and locally grown fruits, as consumers become more conscious of the environmental and health impacts of their food choices. This trend is expected to continue, with a focus on promoting sustainable farming practices and reducing the use of pesticides. This could have significant implications for industry stakeholders, as they may need to adapt their production and marketing strategies to cater to this trend. Additionally, there is a rise in e-commerce platforms and apps that allow consumers to purchase fresh fruits directly from farmers, bypassing traditional distribution channels. This trend could disrupt the traditional supply chain and create new opportunities for smaller-scale farmers to enter the market. Overall, the Fresh Fruits Market in Malaysia is expected to see continued growth and innovation in the coming years, driven by consumer demand for healthier and more sustainable options.

Local special circumstances:
In Malaysia, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is influenced by the country's tropical climate, which allows for a wide variety of fruits to be grown and sold year-round. Additionally, the cultural preference for fresh, locally grown produce has led to a thriving market for small-scale farmers and local vendors. However, regulatory restrictions on importing certain fruits also play a role in shaping the market. These factors contribute to the unique dynamics of the market, making it distinct from other markets in the region.

Underlying macroeconomic factors:
The Fresh Fruits Market of the Fruits & Nuts Market within The Food market in Malaysia is heavily influenced by macroeconomic factors such as consumer purchasing power, government policies, and global economic trends. The country's strong economic growth and stable political climate have contributed to a rising demand for fresh fruits, especially among the growing middle-class population. Additionally, the government's initiatives to promote healthy eating habits and increase food diversity have also driven market growth. However, factors such as fluctuating exchange rates, rising inflation, and changing consumer preferences towards processed foods may pose challenges to the market's growth. Moreover, the recent implementation of a goods and services tax (GST) in Malaysia has also impacted the prices and consumption of fresh fruits.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Vue d’ensemble

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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