Market Insights Consumer Food Confectionery & Snacks

Confectionery - Italy

Italy

Revenue in the Confectionery market amounts to €13.48bn in 2024. The market is expected to grow annually by 3.67% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€78bn in 2024).
In relation to total population figures, per person revenues of €229.70 are generated in 2024.
In the Confectionery market, volume is expected to amount to 2.00bn kg by 2029. The Confectionery market is expected to show a volume growth of 1.9% in 2025.
The average volume per person in the Confectionery market is expected to amount to 31.0kg in 2024.

Key regions: Spain, Canada, Japan, South Korea, Russia

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Confectionery & Snacks Market in Italy is facing negligible growth as consumers shift towards healthier snacking options and concerns about sugar consumption rise. However, the market is still driven by factors such as growing demand for indulgent treats, rising disposable income, and convenience in purchasing confectionery products online.

Customer preferences: With a growing focus on health and wellness, the Confectionery Market within the Confectionery & Snacks Market in Italy has seen a rise in demand for healthier and more natural options. This shift in consumer preferences has led to an increase in sales of organic and vegan confectionery products. Additionally, there has been a growing trend towards portion control and smaller indulgences, as consumers seek to balance their love for sweets with a healthier lifestyle. This trend is likely to continue as consumers become more health-conscious and prioritize products that align with their values and beliefs.

Trends in the market: In Italy, the Confectionery Market of the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier and more sustainable options. This trend is driven by consumer demand for cleaner labels and transparency in ingredients. As a result, companies are introducing organic, all-natural, and plant-based offerings to cater to this growing segment. Additionally, there is a rise in online purchases and e-commerce platforms for confectionery products, providing convenience and accessibility to consumers. These trends have significant implications for industry stakeholders, who must adapt to changing consumer preferences and invest in digital and sustainable strategies to remain competitive in the market.

Local special circumstances: In Italy, the Confectionery Market is heavily influenced by the country's rich culinary traditions and cultural preferences. Italian consumers have a strong preference for high-quality, artisanal products made with locally sourced ingredients. This has led to a thriving market for premium confectionery products, such as handcrafted chocolates and traditional pastries. Additionally, strict regulations and labeling requirements for food products in Italy have contributed to consumer trust and loyalty towards domestic confectionery brands. These unique factors set the Italian Confectionery Market apart from other markets and drive its growth and success.

Underlying macroeconomic factors: The Confectionery Market of the Confectionery & Snacks Market within The Food market is strongly influenced by macroeconomic factors such as consumer purchasing power, economic stability, and government policies. Countries with a stable and growing economy tend to have higher demand for confectionery products, as consumers have more disposable income to spend on indulgent treats. Additionally, government policies that promote trade and investment in the food industry can also impact market growth. Furthermore, global economic trends, such as changing consumer preferences and increasing health consciousness, are shaping the confectionery market in Italy and globally. These factors are driving manufacturers to innovate and offer healthier options to meet the evolving consumer demands.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.