Paint, Wallpaper & Supplies - Vietnam

  • Vietnam
  • In Vietnam, the revenue generated in the Paint, Wallpaper & Supplies market reached a significant amount of €1.13bn in 2024.
  • It is projected that this market will experience an annual growth of 3.00% (CAGR 2024-2029).
  • Comparing this to the global market, in the United States leads in revenue generation with a staggering amount of €47,830m in 2024.
  • When considering the population figures, the per person revenue generated in Vietnam's Paint, Wallpaper & Supplies market amounts to €11.33 in 2024.
  • The demand for eco-friendly paints and sustainable wallpaper options is on the rise in Vietnam's Paint, Wallpaper & Supplies market.

Key regions: Japan, Indonesia, Turkey, Germany, Worldwide

 
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Analyst Opinion

The Vietnamese Paint, Wallpaper & Supplies Market in the DIY & Hardware Store Market is experiencing negligible growth, influenced by factors like limited consumer awareness, low disposable income, and lack of e-commerce infrastructure.

Customer preferences:
With the rise of DIY culture and home renovation projects, there has been a growing demand for environmentally-friendly and sustainable paint and wallpaper options. This trend is driven by growing consumer awareness of the impact of traditional paints and wallpaper on the environment. As a result, there has been a shift towards more eco-friendly products, such as low VOC (volatile organic compound) paint and recycled wallpaper materials. Additionally, there is a growing preference for non-toxic and natural ingredients in paint and wallpaper, reflecting a larger trend towards healthier and more sustainable living.

Trends in the market:
In Vietnam, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market has seen a recent surge in eco-friendly and sustainable products. This trend has been driven by increasing consumer awareness and demand for environmentally friendly options. As a result, industry players are increasingly focusing on developing and promoting such products, as well as implementing sustainable practices in their operations. This trajectory is significant as it not only addresses consumer demands, but also reflects a larger shift towards sustainability in the country. It also presents potential opportunities for industry stakeholders to differentiate themselves and gain a competitive edge in the market. Additionally, the government's push for sustainable development and green initiatives further supports this trend.

Local special circumstances:
In Vietnam, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market has been growing due to the country's rapid industrialization and urbanization. The demand for home improvement and renovation products has also increased with the rise of disposable income. Furthermore, Vietnam has implemented favorable trade policies, making it an attractive market for foreign companies. However, the market is also affected by cultural preferences for certain colors and designs, as well as government regulations on import and manufacturing.

Underlying macroeconomic factors:
The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Vietnam is also influenced by macroeconomic factors such as the country's economic growth, government policies, and investment in infrastructure. Vietnam's fast-growing economy, fueled by strong exports and foreign investment, is expected to continue driving growth in the DIY & Hardware Store Market. Furthermore, the government's focus on urban development and increasing demand for affordable housing is also expected to stimulate growth in the Paint, Wallpaper & Supplies Market. Additionally, with a rapidly growing middle class and increasing urbanization, there is a rising demand for home improvement products, further driving the growth of the market.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Key Players
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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