Market Insights Consumer DIY & Hardware Store

Paint, Wallpaper & Supplies - Italy

Italy

In Italy, the revenue in the Paint, Wallpaper & Supplies market is estimated to reach €0.85bn in 2024.
It is projected to experience an annual growth rate of 0.92% (CAGR 2024-2029).
Comparatively, in the United States generates the highest revenue in this market segment, amounting to €47,830m in 2024.
When considering the total population, the per person revenue in Italy is approximately €14.55 in 2024.
Italy's rich artistic history and appreciation for aesthetics drive a strong demand for high-quality paint, wallpaper, and supplies in the market.

Key regions: Japan, Indonesia, Turkey, Germany, Worldwide

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The DIY & Hardware Store Market in Italy is facing a negligible decline in the Paint, Wallpaper & Supplies Market. Factors such as the slow growth rate of the housing market and declining consumer spending on home improvement projects are impacting this decline. However, the market is still driven by the convenience and affordability of DIY projects and increasing home renovation awareness.

Customer preferences: As consumer interest in home renovation and decoration grows, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is experiencing a shift towards eco-friendly and sustainable products. This trend is driven by a growing awareness of environmental issues and a desire for healthier living spaces. Millennials and Gen Z, in particular, are seeking products that align with their values and are willing to pay a premium for sustainable options. This is reflected in the increasing availability of eco-friendly paint and wallpaper products from major retailers.

Trends in the market: In Italy, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is experiencing a significant shift towards eco-friendly and sustainable products. Consumers are becoming more conscious of their environmental impact and are opting for products that are environmentally friendly. This trend is expected to continue as the government and other organizations promote sustainable practices. Industry stakeholders must adapt to this trend by offering a wider range of eco-friendly products and promoting their sustainability efforts to attract and retain customers. This shift towards sustainability presents an opportunity for growth and innovation within the market. Additionally, there is a surge in online sales of paint, wallpaper, and supplies in response to the pandemic. This trend is expected to continue even after the pandemic subsides, as consumers become more comfortable with online shopping and the convenience it offers. Industry stakeholders must invest in e-commerce capabilities to remain competitive in the market.

Local special circumstances: In Italy, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is heavily influenced by the country's cultural appreciation for art and design. This translates into a high demand for high-quality, eco-friendly paint and wallpaper products. Additionally, Italy's strict building regulations and emphasis on preservation of historic buildings also impact the market as it requires specialized products and techniques for restoration and renovation projects.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Italy is greatly impacted by macroeconomic factors such as the country's economic growth, consumer spending, and government policies. Italy's economic health has shown improvement in recent years, with steady GDP growth and low unemployment rates. This has resulted in increased consumer confidence and spending, which directly affects the demand for DIY and hardware products, including paint, wallpaper, and other supplies. Furthermore, the government's fiscal policies, such as tax incentives for home renovations, have also played a role in stimulating market growth. On a global level, the DIY & Hardware Store Market is also influenced by economic trends in other countries, as well as trade policies and currency fluctuations. Overall, a strong and stable macroeconomic environment supports the growth of the Paint, Wallpaper & Supplies Market in Italy, while economic downturns or instability can have a negative impact on market performance.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.